Apple iPod Marketshare and Future Ads?

MacNN reports on a Merill Lynch analyst note from Steven Milunovich.

According to data from NPD, Apple's market-share of Flash based MP3 players from from 43 percent in February to 58 percent in March. Meanwhile, Apple's US hard-disk player market was at 90% and iTunes marketshare above 70% in April.

Also noted were expectations that iTunes enabled mobile phones were still coming as well as wireless and video iPods on the way. All of these products have been rumored/speculated for some time.

Of particular interest is the indication that Apple may start a heavy ad campaign "highlighting Macs". Apple has had an ongoing iPod TV ad campaign but has comparably little Mac advertising.