Apple's Linen-Lined Proposal for Grand Central Terminal Store Set for Approval - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's Linen-Lined Proposal for Grand Central Terminal Store Set for Approval

In a report on the changing dynamics of the retail scene in Manhattan's historic Grand Central Terminal, The New York Times notes that Apple's bid for a retail store in the terminal is likely to be accepted next week. Apple is said to have delivered its proposal in "linen-lined boxes" in order to make a memorable impression.

When Apple proposed opening a store on the balcony overlooking the main hall, it submitted its bid in linen-lined boxes, as if it were a wedding present to transit officials, a source familiar with the application process said. The board is expected to approve the deal at its monthly board meeting next week.

According to the report, many longtime vendors are displeased with the Metropolitan Transportation Authority's strict control over the retail aspects of Grand Central Terminal, policies that require vendors to reapply for their space through an extremely competitive process at the end of each lease term. The reapplication process has seen several vendors who had been selling in the landmark terminal for decades ousted as "better" options presented applications for the spaces.

grand central metrazur
Apple is said to be set to occupy space on the East Balcony overlooking the Main Concourse, taking the space of restaurant Metrazur, which reportedly received a buyout to terminate its lease eight years early in what may have been a specific effort to make room for Apple.

Popular Stories

macOS 27 on MacBook Pro

Apple Says macOS 27 Won't Be Compatible With These Macs

Wednesday June 3, 2026 8:29 am PDT by
During WWDC 2025, Apple revealed that macOS 26 Tahoe would be the final major macOS version for Intel-based Macs. macOS 27 will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. Apple will unveil macOS 27 during its WWDC 2026 keynote this Monday, June 8, and the...
MacBook Neo on Yellow Feature

MacBook Neo is So Popular That Apple Reportedly Doubled Production

Wednesday June 3, 2026 9:24 am PDT by
On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production. Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10...
iphone 18 pro blue%402x

iPhone 18 Pro: Dark Cherry, Light Blue, and Dark Gray Chassis Leaked [Update]

Thursday June 4, 2026 5:18 am PDT by
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows. The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and ‌iPhone 18 Pro‌ Max have appeared online today in the form of images of chassis parts of unknown authenticity....

Top Rated Comments

Will do good Avatar
194 months ago
Less chain stores in the Grand Central station, even Apple (I'm, a big fan).

NY need the small mom & pop shop from NY to keep the place special.
Score: 5 Votes (Like | Disagree)
194 months ago
Looked similar to this I presume?
Score: 5 Votes (Like | Disagree)
194 months ago
Linen lined. Talk about arrogance.

More like a touch of class. It's the difference between using white copier paper to print your resume on and using a tinted and watermarked linen textured stock.
Score: 3 Votes (Like | Disagree)
194 months ago
no loss

that restaurant wasn't any good anyway- much better food downstairs, in the oyster bar and the grand central market
Score: 3 Votes (Like | Disagree)
res1233 Avatar
194 months ago
Linen-lined? Stylish! Apple seems to have some sort of linen fetish lately.
Score: 3 Votes (Like | Disagree)
194 months ago
Linen lined. Talk about arrogance.

We used to do this all the time when developing prototypes for our marketing department. When we started sending them in linen or silk lined boxes these products started getting more attention than others. It works. And these were boring bathroom products....

Appeal to someone's ego, and they will follow you.
Score: 2 Votes (Like | Disagree)