Grand Central Terminal Store Digital Signage Removed Ahead of December 9th Opening - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Grand Central Terminal Store Digital Signage Removed Ahead of December 9th Opening

by

Less than two weeks ago, Apple revealed digital flip-style signage outside its forthcoming retail store in Manhattan's historic Grand Central Terminal. The signage consisted of 58 separate display panels showing a rotating group of messages regarding the store's grand opening, which is scheduled for this Friday, December 9th.

grand central store barrier down 1
With the opening just three days away and a closed event for the media scheduled for tomorrow, techfootnote reveals that Apple has now removed the signage and begun disassembling the black construction barrier that had blocked the main stairway entrance to the store. The store's entrance and views onto the balconies remain obscured by black curtains, which can be quickly and easily removed ahead of the store's opening.

grand central store barrier down 2
Apple has posted information on the store, noting that the location will offer a relatively early opening time of 7:00 AM on weekdays in order to accommodate the needs of commuters utilizing the terminal.

Top Rated Comments

ArtOfWarfare Avatar
189 months ago
I sometimes wonder what happens to some of Apple's toys. Like this digital sign, for example.

Where is it now?

I almost feel like if one raided the basement of their NC datacenter they'd find something like the infamous scene from Indiana Jones:

MacRumors content image
Score: 2 Votes (Like | Disagree)
LimeiBook86 Avatar
189 months ago
It's very like Apple to setup a special sign teasing the opening of the store for a few days and then taking it down a few days later. But the sign did serve it's purpose! (Unless they plan to put it back up, but I doubt it.) :p
Score: 1 Votes (Like | Disagree)
189 months ago
I sometimes wonder what happens to some of Apple's toys. Like this digital sign, for example.

Where is it now?

Probably gone back to the outfit Apple hired it from. There are companies that deal with exhibition signage. No need for Apple to accumulate more junk for occasional use.
Score: 0 Votes (Like | Disagree)
189 months ago
"Using" the store, or "visiting" the store. Not "utilizing".
Score: -1 Votes (Like | Disagree)

Popular Stories

macOS 27 on MacBook Pro

Apple Says macOS 27 Won't Be Compatible With These Macs

Wednesday June 3, 2026 8:29 am PDT by
During WWDC 2025, Apple revealed that macOS 26 Tahoe would be the final major macOS version for Intel-based Macs. macOS 27 will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. Apple will unveil macOS 27 during its WWDC 2026 keynote this Monday, June 8, and the...
MacBook Neo on Yellow Feature

MacBook Neo is So Popular That Apple Reportedly Doubled Production

Wednesday June 3, 2026 9:24 am PDT by
On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production. Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10...
iphone 18 pro blue%402x

iPhone 18 Pro: Dark Cherry, Light Blue, and Dark Gray Chassis Leaked [Update]

Thursday June 4, 2026 5:18 am PDT by
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows. The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and ‌iPhone 18 Pro‌ Max have appeared online today in the form of images of chassis parts of unknown authenticity....