Google Launches Free Scan and Match Music Service to Compete With Apple and Amazon

Google has updated its Google Play music service with an iTunes Match-like song matching service. This means users won't have to spend hours or days uploading gigabytes of music, as they had to previously.

Notably, Google's matching service does not have a subscription fee like Apple and Amazon's do, with users matching up to 20,000 songs. While European Google Play users have been using this service for a while, this launch is new for those in the U.S.

Traveling this season and want to make sure your music goes with you? Add up to 20,000 songs from your music collection to Google Play and stream it to your Android devices and your computer, anywhere you go.

Our new music matching feature gets your songs into your online music library on Google Play much faster. We’ll scan your collection and quickly rebuild it in the cloud - all for free. And we’ll stream your music back to you at up to 320 kbps.

Amazon upgraded its Cloud Player with a scan and match feature earlier this year, charging $24.99/year for the service. Apple charges the same amount for iTunes Match.