Apple Stores to Start Selling Apple TV 4 on Friday - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Stores to Start Selling Apple TV 4 on Friday

by

Apple began accepting pre-orders for the Apple TV on Monday morning, but has not yet announced when the device will be available for purchase in its retail stores. Apple Retail employees that have spoken to 9to5Mac have shed some light on when we might see the new set-top box, however, suggesting it will be in stores on Friday, October 30.

Apple retail locations are set to receive shipments at the end of the week, with Apple Stores being reconfigured overnight on Thursday to focus on promoting the new Apple TV.

apple-tv-4th-gen
Friday is also the first day when pre-order customers who selected one day shipping will begin receiving their Apple TV orders. Some Apple TVs have already begun preparing for shipment and will be shipping out very soon. Best Buy is also accepting pre-orders for the new Apple TV, but isn't allowing for in-store pickup until November 4.

The new Apple TV is available in 32 and 64GB configurations, with prices at $149 and $199, respectively. The device includes an A8 processor, a touch-based remote control that doubles as a game controller, a full App Store, universal search capabilities, and Siri integration.

Related Roundup: Apple TV
Tag: Apple Store
Buyer's Guide: Apple TV (Don't Buy)
Related Forum: Apple TV and Home Theater

Popular Stories

tvOS 26 Feature

Apple Releases tvOS 26.5

Monday May 11, 2026 10:02 am PDT by
Apple today released tvOS 26.5, the fifth update to the tvOS operating system that came out last fall. tvOS 26.5 is available for the Apple TV 4K, and it comes over a month after Apple released tvOS 26.4. tvOS 26.5 can be downloaded using the Settings app on the ‌‌Apple TV‌‌. Open up Settings and go to System > Software Update to get the new software. ‌‌Apple TV‌‌ owners who...
Read Full Article • 28 comments
General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases First watchOS 26.6, tvOS 26.6 and visionOS 26.6 Betas

Tuesday May 26, 2026 10:03 am PDT by
Apple today provided developers with the first betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software two weeks after Apple launched the 26.5 versions of each platform. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. There's no word on...
Read Full Article • 4 comments
Where is the New Apple TV Feature

Apple Previews New tvOS 27 Feature

Wednesday May 20, 2026 1:02 pm PDT by
Apple has announced that "Larger Text" support is coming to tvOS, allowing users to increase the on-screen text size to make it easier to read. "Larger Text" lets you adjust the size of text in supported apps, with the option already available on other devices like the iPhone, iPad, and Vision Pro. This was one of the new accessibility features that Apple previewed earlier this week, with ...
Read Full Article

Top Rated Comments

MichaelJohnston Avatar
MichaelJohnston
139 months ago
Yay,

So $17 to get it on Friday is dat apple tax doe
The Apple Tax is built in. This is the "I was a stupid, impulsive dummy tax."
Score: 9 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
OldSchoolMacGuy
139 months ago
right looks like ill get my friend over in the states to buy and ill cancel my order in the UK
By the time you pay the duty on it and get it shipped to you, you'll get it later and pay more.

uh this would have been nice to know
How could you not have known that? Every time they release a new product with a pre-order the shipping data for release day is the day you can get it in the store. This is true of the iPad, iPhone, MacBook, iMac, and every other Apple product.
Score: 8 Votes (Like | Disagree)
C
critter13
139 months ago
uh this would have been nice to know
Score: 8 Votes (Like | Disagree)
MrENGLISH Avatar
MrENGLISH
139 months ago
Would have been nice to know the other day. I wouldn't have ordered online had I known this. Apple needs to fire the person in charge of these releases. Apple Watch release was screwed up too. What is going on with Apple lately???
Score: 6 Votes (Like | Disagree)
K
Karma*Police
139 months ago
Might have to cancel my online order and pick one up in person. I don't think mine is arriving until the following week.
Score: 6 Votes (Like | Disagree)
penajmz Avatar
penajmz
139 months ago
mine is on track to be delivered on Friday ... currently in 'preparing for shipment' state. No confirmation yet that it will really be here on Friday, but I think timing looks good.



If you spend the extra 18 bucks, you should have it than by Friday (hopeful guessing ....)
I didn't pay the extra for faster shipping so I'll get it Monday - Wednesday. If I knew they'd be at the Apple Store I would've picked one up Friday instead.
Score: 5 Votes (Like | Disagree)
Read All Comments