Apple Planning to Open Flagship Store in Milan, Italy - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Planning to Open Flagship Store in Milan, Italy

by

Apple is planning to open a flagship retail store underneath Piazza del Liberty, or Liberty Square, in Milan, the most populous metropolitan area in Italy, according to preliminary guidelines approved by the city's planning department last month.

apple-store-milan-italy-render

Render of planned flagship Apple Store in Milan, Italy

The retail store will be developed by architecture firm Foster and Partners, who have partnered with Apple for several of its flagship retail stores around the world and its upcoming Campus 2 headquarters in Cupertino, California.

The location is expected to be "one of the most innovative and technological Apple Stores in the world," and it will include an above-ground amphitheater where Apple plans to host at least eight public events of cultural significance per year.

The amphitheater will "represent the heart of the square," with steps leading to an intermediate level between the square and the underlying store. An elevator will be included at the plaza level to ensure the store is fully accessible.

A large glass screen made from a waterfall will mark the entrance to the store, which will take over the space currently occupied by Apollo Spazio Cinema. No timeline was outlined for completion of the project.

apple-store-kunming-china

Apple's upcoming store in Kunming, China

In related news, Apple today announced it will open its next store in Kunming, China on January 21 at 10:00 a.m. local time.

(Thanks, setteBIT and Storeteller!)

Top Rated Comments

DailySlow Avatar
128 months ago
You need an iconic fashion location , mega sales potential or sweet tax deal. What's NZ got? ;)
HOBBITS!
Score: 4 Votes (Like | Disagree)
cics Avatar
128 months ago
living in Milan myself, I cannot wait for it. There are already 2 flagship stores serving the metropolitan areas, but they are in 2 shopping malls quite far from the city center.
[doublepost=1484061216][/doublepost]
I wonder when it'll be ready. I'm going to be in Milan in April, would love to see it.

Not sure if that's what they meant, but I am curious what they meant by "the most populous metropolitan area in Italy".
I don't think will be ready by April. I have been to that place before xmas and didn't see anything but a xmas market.
[doublepost=1484061344][/doublepost]
You need an iconic fashion location , mega sales potential or sweet tax deal. What's NZ got? ;)
If you take out "fashion", iconic location perfectly described NZ. I have been to New Zealand for a trip and it's definitely the best country I've ever visited so far. It's breathtaking!
Score: 1 Votes (Like | Disagree)
128 months ago
Do you have a collection of Hard Rock Cafe T-shirts, as well?
Do you have anything worthwhile to add on the topic, or do you just add to the useless noise that seems to fill MacRumors lately?
Score: 1 Votes (Like | Disagree)
128 months ago
]
Score: 1 Votes (Like | Disagree)
128 months ago
Not sure if that's what they meant, but I am curious what they meant by "the most populous metropolitan area in Italy".
I think this sheds some light on it: Approx 8m people, so not surprising that the glitterati in and around Milan are getting a flagship store.

https://en.wikipedia.org/wiki/Milan_metropolitan_area
Score: 1 Votes (Like | Disagree)
MH01 Avatar
128 months ago
Haha! Touche! My main grievance is the fact that there are smaller cities than Auckland in the world that do have an Apple store, and yet we still dont.
In all fairness, we have Gucci, Dior, Tiffany, Louis Vuitton, H&M, TopShop, Swarovski, Coach, Rodd & Gunn, Hugo Boss, Prada, and others... New Zealand also has pretty sweet tax incentives for off-shore companies and an apparently 'booming' economy with all of Apple's target market having a somewhat flush amount of disposable income.
We were one of the first countries to have an online Apple Store, yet now we are one of (two?) that have an online shop with no physical store. Presently our only option is to fly internationally to Australia (4hours each way at $450+ return) to have the privilege of seeing the magical people in blue shirts.
I think that is ridiculous . Canberra of all places has a store! Mind you that was chosen based on the average income , kinda sad. NZ should have a physical store.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
2024 iPhone Boxes Feature

Apple Stores Reportedly Rolling Out New Anti-Theft System for iPhones

Sunday October 25, 2026 8:18 am PDT by
Bloomberg's Mark Gurman today reported that Apple is facing a growing problem where some people will buy iPhones or other products and either remove accessories from the box, open up the device and remove components, and/or remove the entire device, and then attempt to return the box hoping that the employee will not notice. When a customer seeks to return an iPhone, he said that Apple's...
hero medium 2x feature1

Apple Store Pickup System for iPhone Duo Just Went Live Again in U.S. and Canada

Saturday October 24, 2026 5:12 am PDT by
The option to reserve an iPhone Duo for Apple Store pickup resumed in the U.S. and Canada between 5:10 a.m. and 5:15 a.m. Pacific Time today, but inventory is extremely limited, with most stores having no pickup slots available today. To search for iPhone Duo availability at your local Apple Stores: head to the iPhone Duo order page, select your desired color and storage and so forth,...
Latest Stories
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
6 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
16 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
18 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
2 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
2 days ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
3 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
3 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
3 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
3 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
3 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
3 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
3 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
3 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
3 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
3 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
3 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
3 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
3 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
3 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
4 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
4 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
4 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
4 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
4 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
4 days ago