Apple Shares Paul McCartney's New 'Who Cares' Music Video - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Shares Paul McCartney's New 'Who Cares' Music Video

by

Apple today announced that Paul McCartney's new music video "Who Cares" is available to watch exclusively on Apple Music.

"Who Cares" is a six-minute video starring McCartney and Emma Stone that calls for an end to bullying.

whocaresapplemusicpaulmccartney
"My hope is that if there are kids being bullied, and there are, maybe by listening to this song and watching this video, they might just think it's not as bad," McCartney said. "It's the kind of thing you can just stand up to and laugh off and get through."


The video can be watched on Apple Music on an iPhone, iPad, or Mac via this link.

Tag: Apple Music Guide

Top Rated Comments

keysofanxiety Avatar
keysofanxiety
101 months ago
How appropriate — a song which exactly describes how I feel.

Just like @AngerDanger‘s latest album, coming to any good record store shortly! Hits include “I’m just taking your temperature, but don’t tell Mom” and “You dissolved our marriage, so I dissolved you”.
Score: 3 Votes (Like | Disagree)
keysofanxiety Avatar
keysofanxiety
101 months ago
A bit like watching the embarrassing uncle dance at a party…
You mean ol’ Ed?

MacRumors content image
Score: 2 Votes (Like | Disagree)
canny Avatar
canny
101 months ago
When I open Spotify, they’re always promoting cutting-edge music.

But Apple Music seems to a vehicle for old-time boomer music. Remember when they forced a U2 album onto their users? Using Apple Music is like being stuck in a bland nightmare of Tim Cook, Eddie Cue and Phil Schiller’s terrible taste in music.
Score: 2 Votes (Like | Disagree)
timborama Avatar
timborama
101 months ago
At least they (Apple) are not “sharing” another one of their ads.
Score: 2 Votes (Like | Disagree)
arkitect Avatar
arkitect
101 months ago
When I open Spotify, they’re always promoting cutting-edge music.

But Apple Music seems to a vehicle for old-time boomer music. Remember when they forced a U2 album onto their users? Using Apple Music is like being stuck in a bland nightmare of Tim Cook, Eddie Cue and Phil Schiller’s terrible taste in music.
A bit like watching the embarrassing uncle dance at a party…
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Read Full Article • 103 comments
apple music

Apple Music to Label AI-Generated Songs

Thursday August 20, 2026 4:41 pm PDT by
Apple sent emails to its music industry partners about the upcoming launch of a Made With AI label that Apple will apply to AI-generated content (via The Hollywood Reporter). Content tagged as being "materially generated using AI" will have a label visible to all Apple Music users. In March, Apple announced Transparency Tags, a system that lets music creators disclose when AI has been...
Read Full Article • 279 comments
iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Read Full Article • 151 comments