Apple has registered the domain name PrivacyIsImportant.com, according to a WHOIS record discovered by MacRumors. The records indicate that Apple took possession of the domain name on Monday.
The record's contact information now lists Apple Inc. as the organization, complete with its address, phone number, and domains-related email. The registrar is CSC, a firm that protects domain names for large corporations.
The domain name does not yet point to an active website, so it's unclear if or how Apple will use it, but it is certainly possible the company could be planning a privacy-focused marketing campaign along the lines of its "what happens on your iPhone, stays on your iPhone" billboard at CES 2019 in Las Vegas.
Apple has always been committed to privacy, which it believes is "a fundamental human right," but a marketing campaign could help reassure customers of that position after a major FaceTime privacy vulnerability surfaced in late January.
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
It's a great unique selling point, they are smart to capitalize on it. One of the reasons I have stayed on iOS and macOS is because of the high level of privacy, I trust Apple more than I trust Microsoft and Google when it comes to privacy as they have shown a continued commitment to providing us with good privacy controls and strong encryption.
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