Apple in Content Talks With Owner of Fremantle, Co-Producer of American Idol and Other Reality Shows

RTL Group, the largest broadcasting and production company in Europe, has confirmed a potential content partnership with Apple.

"Discussions with new OTT platforms such as Apple are also being held," said RTL Group CEO Bert Habets, speaking on the company's earnings call today, according to Deadline. OTT is short for over-the-top media services and presumably refers to Apple's widely expected streaming video service.

RTL Group owns Fremantle, which co-produces reality series and game shows such as American Idol, America's Got Talent, The Price is Right, and Family Feud in the United States. It is unclear if any of these series would be distributed on Apple's video service or if a partnership would focus solely on original content.

Apple is expected to unveil its video platform at its March 25 event at Steve Jobs Theater. The company already has dozens of original TV shows and movies lined up for the service, including an unnamed morning show drama starring Jennifer Aniston, Reese Witherspoon, and Steve Carell.

Multiple reports indicate that Apple plans to launch the video service by April or May, with a rollout to more than 100 countries expected by the end of the year. A subscription format is expected, but pricing remains a question mark.