Apple COO Jeff Williams: 'People Have Been Really Resourceful and We're Moving the Ball Forward' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple COO Jeff Williams: 'People Have Been Really Resourceful and We're Moving the Ball Forward'

Apple's chief operating officer Jeff Williams is "optimistic" about the economy's ability to rebound from the impact of the global health crisis, according to an interview he did with Fox Business this morning. Williams said that he feels great about the economy in the long haul, and cited Apple's recent launch of three new products.

applejeffwilliams

"I am optimistic. As you look around, you see the resilience of the people working through this challenging time and when I take a look inside of Apple, I couldn't be more encouraged. During last quarter, even though these are challenging times, we launched three new products and I feel great about the economy in the long haul and it's just a matter of getting from here to there."

Williams also reiterated statements that Apple CEO Tim Cook made during Apple's recent earnings call on Apple's supply chain. Williams said that Apple has addressed its supply chain issues, though he did not comment on whether products might be delayed. "Our supply chains are running largely at capacity," he said. "People are continuing to work."

There have been rumors suggesting some of the 2020 iPhone models could launch later than expected, much like the split between the iPhone XS and XR back in 2018. "I couldn't be prouder of the team finding new ways to get the job done," he said. "People have been really resourceful and we're moving the ball forward."

Williams explained that Apple has plans to open additional retail stores in the coming weeks. Apple has already reopened a store in South Korea, a store in Austria, and 21 of its stores in Australia. "We're bullish in the long haul," said Williams.

Popular Stories

iPhone 18 Pro and Pro Max Feature

'Apple Upgrade' Program Reportedly Launching Next Week

Tuesday July 21, 2026 8:30 am PDT by
Apple and Klarna are partnering on a new "Apple Upgrade" leasing program set to launch in the U.S. on Tuesday, July 28, according to Bloomberg's Mark Gurman. The program will allow you to finance most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs. Customers will be able to pay off the device early during...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 17, 2026 10:39 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Tuesday July 21, 2026 6:22 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...

Top Rated Comments

81 months ago
Hopefully now that all the Apple execs have been doing internet calls they'll see how terrible the webcams are on macs.. and maybe we will see a future above 720p
Score: 19 Votes (Like | Disagree)
81 months ago
I feel great about the economy


umm, ok You're the only one on earth who does then.
Score: 7 Votes (Like | Disagree)
81 months ago
I think he'd do a great job as a future Apple CEO. It makes me wonder if he is next in line. I'd love to be a fly on the wall in some of those BOD meetings.
Score: 5 Votes (Like | Disagree)
jonnysods Avatar
81 months ago
I can see him as Cook's successor, but ideally it would be great to have a more design minded person at the helm instead of an operations minded person.
Score: 4 Votes (Like | Disagree)
MrGimper Avatar
81 months ago
Jeff is not the guy you want if you need to raise enthusiasm.........
Score: 4 Votes (Like | Disagree)
jonblatho Avatar
81 months ago

I would like to see Craig Federighi as CEO🍻, Jeff Williams would be Ok as well, isn't he a product guy, just what Apple needs, we've seen changes in hardware last 2 years, I think Jeff is behind this.
Craig Federighi has wonderful stage presence and is a really smart guy, especially with software engineering.

That doesn’t necessarily mean he’d be a good fit as the CEO of a massive company like Apple, and there exist strong arguments for why the COO of any company is generally a safe bet to step in should the CEO leave. It’s just the strongly similar nature of their duties.
Score: 4 Votes (Like | Disagree)