Apple Approves Basecamp's Email App 'Hey' With Newly Added 14-Day Free Account Option [Updated] - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Approves Basecamp's Email App 'Hey' With Newly Added 14-Day Free Account Option [Updated]

Just ahead of WWDC, Apple has approved a new version of Basecamp's email app "Hey" for release on the App Store, as noted by The Verge.

hey email app mobile
In response to Apple's marketing chief Phil Schiller saying that "you download the app and it doesn't work," Basecamp says that version 1.0.3 of the app introduces a free account option, allowing users to sign up directly in the app to receive a temporary randomized @hey.com email address that works for 14 days.

Basecamp is still not adopting Apple's in-app purchase system, which was at the center of the back-and-forth controversy, so users will have to visit the "Hey" website to sign up for a paid account after the free two-week period.

"Hey" has also gained multi-user support for enterprise customers, after Apple initially took issue with the app's consumer focus.

Apple has faced renewed scrutiny over its App Store practices in the weeks leading up to WWDC, including the European Commission's announcement that it will be investigating Apple's in-app purchase system. In particular, Basecamp and some other developers have taken issue with Apple's long-standing 30 percent commission from in-app purchases.

Basecamp founder David Heinemeier Hansson recently described the commission as a "ransom," calling it "profoundly, perversely abusive, and unfair." However, he called the newly approved version of "Hey" a "good compromise."

Update - June 25: Apple has approved version 1.0.3 of "Hey" with the 14-day free account option.

Popular Stories

Apple App Store Awards 2025

Apple Highlights App Store Study: $1.4 Trillion in Sales Last Year, More Than 90% Commission-Free

Thursday June 4, 2026 7:58 am PDT by
Apple today highlighted a new study by economists at Analysis Group that outlines four key App Store stats for 2025. Ahead of WWDC 2026 next week, Apple's core message with this press release is that the App Store is reaching new heights and that "developers continue to thrive globally." App Store ecosystem facilitated a record $1.4 trillion in total billings and sales Apple received no...
Liquid Glass App Store Feature

Apple Updates App Store Guidelines With Stricter Rules for Low-Quality Apps

Tuesday June 9, 2026 3:52 pm PDT by
Apple updated its App Store Review Guidelines this week, adding stricter language around low-quality apps. The 4.3 Spam rule already barred overly simple apps in saturated categories, but Apple now includes language saying low-effort apps could be pulled from the App Store. Apps in oversaturated categories that are not updated, improved, or do not attract customers may be removed, according...
iOS App Store General Feature Desaturated

Apple Introduces Major App Store Subscription Overhaul at WWDC 2026

Thursday June 11, 2026 6:50 am PDT by
Apple announced a sweeping set of new subscription tools for App Store developers at WWDC 2026, including cross-developer subscription bundles, group and enterprise purchasing options, retention tools, and a streamlined submission workflow. Subscription Bundles and Suites The main change is a new Bundle and Suite system that lets developers partner with each other to offer combined...

Top Rated Comments

79 months ago
This has been a brilliant marketing campaign. Well done to chaps at Basecamp.
Score: 27 Votes (Like | Disagree)
79 months ago
Yep they probably skirted the rules on purpose to advertise the app. I doubt I would have heard about it otherwise.
Score: 16 Votes (Like | Disagree)
Rogifan Avatar
79 months ago

This has been a brilliant marketing campaign. Well done to chaps at Basecamp.
I’m going to guess Cook had words with Schiller to the effect of get this sorted out before WWDC starts.
Score: 15 Votes (Like | Disagree)
cmaier Avatar
79 months ago

So, on June 18th when Phil Shiller said that Apple would not change it’s decision on “Hey” - was that just “chin music”?
No. Hey did what apple told them to do - add functionality that works when the app is launched.
Score: 12 Votes (Like | Disagree)
Jmausmuc Avatar
79 months ago
I think it should be 100% at Apples discretion to approve and reject whatever they want for any reason.
it’s their platform. They built it. That’s my opinion on the legal matter.

Morally, I think it’s good that developers speak up. 30% is a huge cut. Would be fair to take a little bit less. But that should be done voluntarily not forced.
Score: 12 Votes (Like | Disagree)
79 months ago
"Imbox" 🤣🤣
Score: 11 Votes (Like | Disagree)