Apple Approves Basecamp's Email App 'Hey' With Newly Added 14-Day Free Account Option [Updated] - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Approves Basecamp's Email App 'Hey' With Newly Added 14-Day Free Account Option [Updated]

Just ahead of WWDC, Apple has approved a new version of Basecamp's email app "Hey" for release on the App Store, as noted by The Verge.

hey email app mobile
In response to Apple's marketing chief Phil Schiller saying that "you download the app and it doesn't work," Basecamp says that version 1.0.3 of the app introduces a free account option, allowing users to sign up directly in the app to receive a temporary randomized @hey.com email address that works for 14 days.

Basecamp is still not adopting Apple's in-app purchase system, which was at the center of the back-and-forth controversy, so users will have to visit the "Hey" website to sign up for a paid account after the free two-week period.

"Hey" has also gained multi-user support for enterprise customers, after Apple initially took issue with the app's consumer focus.

Apple has faced renewed scrutiny over its App Store practices in the weeks leading up to WWDC, including the European Commission's announcement that it will be investigating Apple's in-app purchase system. In particular, Basecamp and some other developers have taken issue with Apple's long-standing 30 percent commission from in-app purchases.

Basecamp founder David Heinemeier Hansson recently described the commission as a "ransom," calling it "profoundly, perversely abusive, and unfair." However, he called the newly approved version of "Hey" a "good compromise."

Update - June 25: Apple has approved version 1.0.3 of "Hey" with the 14-day free account option.

Popular Stories

Apple Creator Studio iWork suite

Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]

Thursday October 22, 2026 11:01 am PDT by
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon. Update: The Mac versions are back without...
iPhone Duo Apps feature

Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo

Thursday October 22, 2026 6:04 am PDT by
Apple today highlighted more than 50 third-party App Store apps that are or will soon be fully optimized for the iPhone Duo and its various layouts and poses. You can hold the iPhone Duo and set it down in a number of ways, such as partially folded like a book, placed down on a surface, or standing on its edges: With the Netflix app, for example, Apple said iPhone Duo users can scroll...
Apple Says Over 100000 Apps Optimized for iPhone Duo But These Are Still Missing Feature 1

Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing

Friday November 6, 2026 9:18 am PST by
Apple today announced that more than 100,000 apps have been optimized for the iPhone Duo, released two weeks ago. We confirmed that this figure refers to apps built with the iOS 27.1 SDK or later, meaning these apps fill the full width of the iPhone Duo's inner and outer displays and have vertical controls in the status bar. A statement from Susan Prescott, Apple's Vice President of...

Top Rated Comments

83 months ago
This has been a brilliant marketing campaign. Well done to chaps at Basecamp.
Score: 27 Votes (Like | Disagree)
83 months ago
Yep they probably skirted the rules on purpose to advertise the app. I doubt I would have heard about it otherwise.
Score: 16 Votes (Like | Disagree)
Rogifan Avatar
83 months ago

This has been a brilliant marketing campaign. Well done to chaps at Basecamp.
I’m going to guess Cook had words with Schiller to the effect of get this sorted out before WWDC starts.
Score: 15 Votes (Like | Disagree)
cmaier Avatar
83 months ago

So, on June 18th when Phil Shiller said that Apple would not change it’s decision on “Hey” - was that just “chin music”?
No. Hey did what apple told them to do - add functionality that works when the app is launched.
Score: 12 Votes (Like | Disagree)
Jmausmuc Avatar
83 months ago
I think it should be 100% at Apples discretion to approve and reject whatever they want for any reason.
it’s their platform. They built it. That’s my opinion on the legal matter.

Morally, I think it’s good that developers speak up. 30% is a huge cut. Would be fair to take a little bit less. But that should be done voluntarily not forced.
Score: 12 Votes (Like | Disagree)
83 months ago
"Imbox" 🤣🤣
Score: 11 Votes (Like | Disagree)
Latest Stories
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
4 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
14 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
16 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
1 day ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
1 day ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
3 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
3 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
3 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
3 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
3 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
3 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
3 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
3 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
3 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
3 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
3 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
4 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
4 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
4 days ago