Apple CEO Tim Cook publicly for the first time today revealed that he has personally invested in cryptocurrency and that he's been interested in it "for a while."
The comments came during Cook's appearance at The New York Times "DealBook" summit, where Cook was questioned on privacy, sideloading, and more.
Answering whether he owns any cryptocurrency, Cook replied, "I do," adding that "it's reasonable to own it as a part of a diversified portfolio. I'm not giving anybody investment advice, by the way." Cook said that Apple has no "immediate" plans to accept cryptocurrency as a means of payment for its products or within Apple Pay.
Despite the company's lack of "immediate" plans to get involved in the world of cryptocurrency, Cook did say that it's something Apple is "looking into." Cook said that Apple has no plans to invest in cryptocurrency given his belief that "people [don't] buy Apple stock to get exposure to crypto. So if they want to do that, they can you know, invest directly in crypto through other means."
Speaking on the growing popularity of NFTs, Cook says it too is also "interesting" but that it will "take a while to play out in a way that is for the mainstream person."
Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman.
Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...
Tim Cook will be stepping down as Apple's CEO on September 1, with the company's hardware engineering John Ternus set to take over. With the transition set to take place tomorrow, there have been quite a few headlines about Cook lately.
Subscribe to the MacRumors YouTube channel for more videos.
The latest story comes from 9to5Mac, which said it has obtained Cook's full memo to Apple...
Monday September 7, 2026 2:27 am PDT by Tim Hardwick
Tim Cook will attend the screening for Apple's "Surprise and Shine" event this Wednesday, but he will not feature in the event video itself, according to sources cited by Bloomberg's Mark Gurman. Cook stepped down as Apple CEO on September 1 to become executive chairman of the company, paving the way for John Ternus to take over the top job.
In his latest Power On newsletter, Gurman said that...
I'm a little surprised by that. Lots of people in the business world look down on it.
I still think one of the best investments is putting money in an index fund, like the S&P 500. Yes if you play the market right you can get a lot of bitcoin, but an index fund is a lot safer.
