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Apple Store Down Ahead of iPhone 15 Pre-Orders

Apple's online store is down ahead of iPhone 15 and iPhone 15 Pro pre-orders, which are expected to be available at 5:00 a.m. Pacific Time in the United States.

store down sept 2022
"We can't wait either," reads the Apple Store's message when visiting the U.S. website. "Pre-order begins at 5:00 a.m. PDT. See you then." Apple has been doing 5:00 a.m. pre-orders for the last several years instead of the 12:01 a.m. Pacific Time pre-orders that it used to have.

Customers in more than 40 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S., will be able to pre-order iPhone 15 models when the store comes back online.

The iPhone 15 and iPhone 15 Plus will be available in pink, yellow, green, blue, and black in 128GB, 256GB, and 512GB storage capacities, while the iPhone 15 Pro and iPhone 15 Pro Max will be available in black titanium, white titanium, blue titanium, and natural titanium finishes, in 128GB, 256GB, 512GB, and 1TB storage capacities.

The ‌iPhone 15‌ is priced starting at $799, while the ‌iPhone 15‌ Plus is priced starting at $899. The ‌iPhone 15 Pro‌ is priced starting at $999, and the ‌iPhone 15 Pro‌ Max is priced starting at $1,199. After pre-orders take place, a launch will follow on Friday, September 22.

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Top Rated Comments

haruhiko Avatar
37 months ago
I’m getting more and more annoyed about this closing down of the store 6 hours prior to pre-order thing. It’s ridiculous.
Score: 11 Votes (Like | Disagree)
37 months ago

I’m getting more and more annoyed about this closing down of the store 6 hours prior to pre-order thing. It’s ridiculous.
It’s worse than annoying when we can’t even set up the pre-order to be ready at 8am EST.

We needed to pre-set the pre-order before the pre-launch Apple Store pre-shutdown.

Silly of us to not understand that.
Score: 10 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
37 months ago
Ready to pre-order my brand new Natural Titanium + Blue iPhone 15 Pro Max 1TB. Let's gooo! 🔥🔥🔥
Score: 7 Votes (Like | Disagree)
gigapocket1 Avatar
37 months ago

I’m getting more and more annoyed about this closing down of the store 6 hours prior to pre-order thing. It’s ridiculous.
I feel this earlier than normal…
Score: 6 Votes (Like | Disagree)
junglesnake Avatar
37 months ago
Gave up because of the Apple glitches and ordered through Verizon. 256/pro titanium. Easy, Apple needs to get it together!
Score: 4 Votes (Like | Disagree)
37 months ago

I assume that they have to do a lot of reconfiguration of servers in order to handle the huge volume of orders which hits when ordering opens. People complain when they can't get their order in at 5 am. Delays can run 20 minutes or more. Vaguely remember that they set up a special crisis center to stage the rollout. It seems that they don't enable ordering everywhere from all partners at the same time. Looked as if they enable some ordering channel, evaluate the load, and then enable others as capacity is available. Not only do they have to worry about their servers but they also have to handle the orders from 3rd party carriers. I would think that increasing server capabilities by (10x?) times is a complicated task.
It's 2023. Every tech company worth their salt has auto-scaling architecture where servers increase automatically to handle increased load. Also, online shopping is a low compute task. You don't need much hardware to handle many users.
Score: 4 Votes (Like | Disagree)