Apple Promotes Face ID in New iPhone 15 Ad Called 'Nice Try!' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Promotes Face ID in New iPhone 15 Ad Called 'Nice Try!'

Apple today shared a new iPhone 15 ad called "Nice Try!" on its YouTube channel in Singapore, promoting how Face ID protects your privacy.


In the 30-second video ad, an iMessage notification appears on a girl's iPhone 15 placed on a dining table, while she is in another room. Nosy family members attempt to unlock the device to read the message, but Face ID prevents them from doing so.

To prevent messages from being previewed on the Lock Screen without Face ID, open the Settings app, tap Notifications → Show Previews, and select When Unlocked.

Popular Stories

iphone duo dark

'Arguably Better Than Face ID': the iPhone Duo Touch ID Tip to Try

Saturday October 24, 2026 4:48 pm PDT by
An iPhone Duo owner has shared a Touch ID tip on Reddit they claim is "arguably better than Face ID." It involves registering the lowest part of your index finger instead of the pad of your fingertip. The poster says this segment rests naturally against the side button during pickup and unlocks the phone as you lift it, and it seems at least some users agree. The tip has since been shared on...
Switch to Safari

Apple Explains Why Chrome Users Should 'Switch to Safari'

Tuesday October 13, 2026 5:29 am PDT by
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac. "Safari is a more powerful and private browser than Chrome," says Apple. Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
iPhone Duo Open large scaled feature

iPhone Duo 2 Prototypes Include Under-Display Face ID

Thursday October 22, 2026 3:46 am PDT by
Apple's second-generation iPhone Duo could gain Face ID, with prototypes already incorporating the technology beneath the outer display, according to Bloomberg's Mark Gurman. In the latest episode of his "Power On" podcast, Gurman described Apple's work on adding facial authentication technology to its foldable iPhone. The company is said to be testing the hardware for a successor expected...

Top Rated Comments

dannyyankou Avatar
35 months ago
7 years later and no competitor has caught up to Face ID yet. Google is the closest one, but it's a 1 in 50,000 false acceptance rate compared to Apple's 1 in 1,000,000
Score: 12 Votes (Like | Disagree)
zorinlynx Avatar
35 months ago
Seriously, when I first experienced notifications magically becoming full message previews when I glanced at my new iPhone 11 Pro Max a few years ago, it felt like I was in the future.

This is undoubtedly the coolest smartphone feature of the past few years.
Score: 12 Votes (Like | Disagree)
35 months ago
Lmao. Okay. That was really funny.
Score: 11 Votes (Like | Disagree)
adib Avatar
34 months ago

Nice try.

I love this privacy-focused campaign.
In Singapore, we call the behavior depicted by the elderly in the advertisement, "kaypoh."
Score: 6 Votes (Like | Disagree)
zorinlynx Avatar
34 months ago

In Singapore, we call the behavior depicted by the elderly in the advertisement, "kaypoh."
I know right? I see people up there trying to call the ad racist for depicting something that happens universally in every culture.

C'mon folks stop seeing demons behind every corner.
Score: 5 Votes (Like | Disagree)
34 months ago
Good ad. FaceID is a really nice and useful feature. One of the reasons why I prefer to buy the iPad Pro over the Air.
Score: 4 Votes (Like | Disagree)
Latest Stories
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
57 minutes ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
20 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
20 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
3 days ago