Apple Promotes Face ID in New iPhone 15 Ad Called 'Nice Try!' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Promotes Face ID in New iPhone 15 Ad Called 'Nice Try!'

by

Apple today shared a new iPhone 15 ad called "Nice Try!" on its YouTube channel in Singapore, promoting how Face ID protects your privacy.


In the 30-second video ad, an iMessage notification appears on a girl's iPhone 15 placed on a dining table, while she is in another room. Nosy family members attempt to unlock the device to read the message, but Face ID prevents them from doing so.

To prevent messages from being previewed on the Lock Screen without Face ID, open the Settings app, tap Notifications → Show Previews, and select When Unlocked.

Tags: Apple Ads, Face ID Guide

Popular Stories

Apple Mac Students College Ad

Apple Says Mac is 'Best Choice for College' in New Ad Aimed at Students

Monday May 11, 2026 6:36 am PDT by
Apple today shared a new ad that promotes MacBooks as the "best choice for college." In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs. "Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac." The...
Read Full Article • 23 comments
Ads Are Coming to Apple Maps Feature

Ads Aren't in the Apple Maps App Yet, But They're Coming Soon

Wednesday May 13, 2026 4:15 pm PDT by
Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the Apple Maps app still doesn't have ads. Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared...
Read Full Article • 177 comments
Beats Pill Island Ad

Apple's New Beats Pill Ad Leans Into Reality TV Show 'Love Island USA'

Wednesday June 3, 2026 11:08 am PDT by
Apple today shared a new Beats Pill ad that pays tribute to the reality TV show Love Island USA, which returned for an eighth season this week. The ad does not mention Love Island USA, but the "Pill People" are said to have "entered the villa," which is a clear reference to the show. "If you're binging a full summer of island drama, you'll need battery life that can keep up," says Apple. ...
Read Full Article • 9 comments

Top Rated Comments

dannyyankou Avatar
dannyyankou
29 months ago
7 years later and no competitor has caught up to Face ID yet. Google is the closest one, but it's a 1 in 50,000 false acceptance rate compared to Apple's 1 in 1,000,000
Score: 12 Votes (Like | Disagree)
zorinlynx Avatar
zorinlynx
29 months ago
Seriously, when I first experienced notifications magically becoming full message previews when I glanced at my new iPhone 11 Pro Max a few years ago, it felt like I was in the future.

This is undoubtedly the coolest smartphone feature of the past few years.
Score: 12 Votes (Like | Disagree)
N
nfl46
29 months ago
Lmao. Okay. That was really funny.
Score: 11 Votes (Like | Disagree)
adib Avatar
adib
29 months ago

Nice try.

I love this privacy-focused campaign.
In Singapore, we call the behavior depicted by the elderly in the advertisement, "kaypoh."
Score: 6 Votes (Like | Disagree)
zorinlynx Avatar
zorinlynx
29 months ago

In Singapore, we call the behavior depicted by the elderly in the advertisement, "kaypoh."
I know right? I see people up there trying to call the ad racist for depicting something that happens universally in every culture.

C'mon folks stop seeing demons behind every corner.
Score: 5 Votes (Like | Disagree)
S
svish
29 months ago
Good ad. FaceID is a really nice and useful feature. One of the reasons why I prefer to buy the iPad Pro over the Air.
Score: 4 Votes (Like | Disagree)
Read All Comments