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Apple Store Grand Opening in Sweden Hints at iPhone 16 Release Date

Apple has announced that it will be opening a new retail store at the Mall of Scandinavia near Stockholm, Sweden on Friday, September 20, and that day may end up being the release date for the upcoming iPhone 16 series.

Apple Mall of Scandinavia
Apple is expected to announce four new iPhone 16 models during its special event on Monday, September 9. Given that new iPhones typically launch in stores and begin arriving to customers on the second Friday after they are announced by Apple, the iPhone 16 series is expected to be released on Friday, September 20. If so, the new Apple Store in Sweden would be holding its grand opening on the same day.

Apple permanently closed its store at the Väla Centrum shopping mall near Helsingborg, Sweden in July, but the new store at the Mall of Scandinavia means that Apple will still operate three stores in the country following its grand opening.

Apple has shared special iPhone, iPad, and Mac wallpapers for the store's opening on its website.

Related Roundup: iPhone 16
Related Forum: iPhone

Top Rated Comments

ferko86 Avatar
21 months ago
Finally a store in the 'real' Stockholm area.
I'll be there :)
Score: 3 Votes (Like | Disagree)
21 months ago
Wen Göteborg Tim?
Score: 3 Votes (Like | Disagree)
contacos Avatar
21 months ago
Oh that's perfect. I am flying to a wedding later that day and if I am lucky and manage in store pick up, I can already enjoy it's camera for wedding photos that weekend.

Coincidentally that wedding is in Sweden too haha

The poor new staff that day though. New Apple Store + iPhone launch day? Kill me. Talk about being thrown into the water (is that how you say it?)
Score: 3 Votes (Like | Disagree)
vegetassj4 Avatar
21 months ago
The Apple doesn't fall far from the tree, The Apple IS the Tree.

Like wow man, it's like my spirit fruit is hitting a groove or something. Either that or Apple is flaunting how it's customers are actually suffering from Stockholm Syndrome after being trapped in the walled garden.
Score: 3 Votes (Like | Disagree)
21 months ago
Looking forward to seeing photos from the store. Expecting iPhone 16 and the Series X/10 watch to be available on 20th.
Score: 2 Votes (Like | Disagree)
macfacts Avatar
21 months ago

Man, they're giving the employees there a rough start. 🫡
But they get such awesome gifts as a thank you

Attachment Image
Score: 2 Votes (Like | Disagree)