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Apple Shares New 'Shot on iPhone 16 Pro' Short Film

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Apple today shared a new short film in its ongoing Shot on iPhone series, this time using the latest iPhone 16 Pro model for filming purposes. The video, called "Big Man," stars British rapper Michael "Stormzy" Omari.


The mini movie features Stormzy as Tenzman, a washed-up, world-weary musician who runs into two joyful kids. The three embark on a journey that ultimately inspires Tenzman to make new music. The film was directed by Aneil Karia, known for Surge and The Long Goodbye.


An ‌iPhone 16‌ Pro site accompanying the film highlights features like Camera Control, the option to shoot in 4K at 120 frames per second, playback speed adjustments, Audio Mix, and more.

Tags: Apple Ads, Shot on iPhone

Top Rated Comments

Plutonius Avatar
Plutonius
10 months ago
It's less about the camera and more about the photographer.
Score: 6 Votes (Like | Disagree)
CalMin Avatar
CalMin
10 months ago
I mean, here’s the thing - the iPhone can totally handle cinematography. (Then again all the gear needed… lights, rigs, all that stuff and a production staff).. Still, I love that it’s making filmmaking way more accessible. A couple years ago you’d need a $50-100k camera (Arri, RED etc) just to shoot anything decent. Now the tech’s finally getting out of the way and enabling creators. AI tech like VEO 3 will fill in the gaps for SFX.

It's both exciting and daunting for filmmakers these days I bet....
Score: 5 Votes (Like | Disagree)
jayducharme Avatar
jayducharme
10 months ago
IMO it’s less about the iPhone’s camera and more about all of the accessories added to it in order to get the desired results. If this movie had been shot with just a handheld iPhone in natural light and nothing else, I’d consider that impressive.
Score: 3 Votes (Like | Disagree)
FasterQuieter Avatar
FasterQuieter
10 months ago
Seems close to perfect. The night scenes are still a little mushy though. I suppose they used ProRes and graded the footage. It would be interesting to see how close to this it would be if they used HEVC. The lack of compression artifacts is very impressive.
Score: 3 Votes (Like | Disagree)
Baron Thompson Avatar
Baron Thompson
10 months ago

Did not watch the 20 minute video. But iPhone cameras are good and can take very good photos and videos. Looking forward to the improvements the camera will get later this year with the new iPhones.
You should watch, it's a great little film.
Score: 1 Votes (Like | Disagree)
videotastic Avatar
videotastic
10 months ago

But it's cool know it can.
Some people can’t understand how impressive it is that we literally carry a device that you can use to make a movie in your POCKET. That’s wild. They’d rather be snarky, unhappy, and find anything to complain about
Score: 1 Votes (Like | Disagree)
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