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Tim Cook Delivers Farewell Remarks at His Last Apple Keynote as CEO

Tim Cook closed out what is expected to be his last keynote as Apple's chief executive officer today with some emotive final remarks.

tim cook wwdc 2026
Wrapping up a pre-recorded video message, Cook reflected on his tenure at the company. "Some of the highlights of my time as CEO have been events like this, sharing powerful new tools with all of you," he said, adding that what developers create with Apple's platforms has been "a constant reminder that imagination has no limits."

One of the greatest highlights of my time as CEO have been events like this, sharing powerful new tools with all of you and what you create with them has been a constant reminder that imagination has no limits.

Over the years, you have helped people create, learn, and experience the world in explain ways, and with the incredible capabilities we introduced today, I truly believe the best is still ahead.

Cook said it had been "an honor" to lead the company, describing Apple's north star as always creating products that serve people's needs. "I truly believe the best is still ahead," he said, before thanking the audience.

Cook has served as CEO since 2011, succeeding Steve Jobs. John Ternus, Apple's SVP of Hardware Engineering, will takeover from Cook in September, just in time for the announcement of new iPhone models.

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Top Rated Comments

1 day ago at 02:58 pm

I wanted to see John at wwdc
Why?

Right now John T is SVP of hardware engineering, this was not a hardware event, so he had no business or reason for being there. Come Sept. 1st it all changes, fine.

We can see how he performs at the iPhone event in mid September, but for now, this is Tim’s swan song, and, personally, I think he has done a really good job.
Score: 19 Votes (Like | Disagree)
contacos Avatar
1 day ago at 02:49 pm
To copy his way of speaking in written form: I cannot waaaaaaaait, until he finally retiiiiiiiires. It is about tiMMMMeeeee. It can onlyyyyyy get more incredibleeeeeee"
Score: 16 Votes (Like | Disagree)
1 day ago at 03:00 pm
Don’t let the door hit you on the way out. And take those ads in Apple Maps with you.
Score: 14 Votes (Like | Disagree)
Astuces iOS Avatar
1 day ago at 02:43 pm
I wanted to see John at wwdc
Score: 14 Votes (Like | Disagree)
1 day ago at 02:51 pm
Yeah, farewell with tec that is just not reliable anymore.
Thank you Mr. Zero Innovation that outsold all apple core values.

I cannot wait to see you go Tim!
Score: 10 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
1 day ago at 03:02 pm

He served Apple well but overstayed his welcome by at least a few years. He built on top of Steve Jobs' legacy but unlike Steve, Tim Cook wasn't able to skate towards where the puck was going to be because he was constantly looking at where the puck was. He'll serve Apple well on the board and I'm looking forward to a product guy being in charge.
*Constantly looking where the stock was
Score: 8 Votes (Like | Disagree)