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EU Says Decision Not to Launch Siri AI in Europe Is Apple's Alone

The European Commission has responded to Apple's announcement that Siri AI will not launch in the EU, saying the decision is entirely Apple's and that the company sought an exemption from its legal obligations rather than a compliant solution.

Siri AI
Commission spokesperson Thomas Regnier told reporters in Brussels (via Reuters) that Apple had failed to develop interoperability solutions meeting EU privacy and security standards, and instead asked to be let off the hook entirely.

The decision not to roll out Siri AI in the EU is Apple's and Apple's only. Apple was simply unable to develop interoperability solutions that meet essential EU privacy and security standards. Instead of trying to find a suitable compliance solution, Apple simply made a request to the European Commission to be exempted from their interoperability obligations. That's not an option.

The statement appears to contradict Apple's characterization of events somewhat. Apple announced yesterday that Siri AI would not be available in the EU on iOS or iPadOS, blaming regulators for refusing to engage constructively on proposed solutions.

Craig Federighi, Apple's senior vice president of Software Engineering, said the company was "deeply disappointed" and cited what it described as regulators' refusal to accept any of Apple's proposals, including a system called Trusted System Agent that would have allowed third-party virtual assistants to safely access the same device capabilities as ‌Siri‌ AI.

The Commission's account tells a different story. Rather than negotiating over Apple's proposed solutions, regulators say Apple simply requested a blanket exemption from its interoperability obligations under the Digital Markets Act, something the Commission says is not an available option. Apple's statement framed the DMA's requirements as demanding that any AI system be given "nearly unlimited access" to a user's device.

When iOS 27 and Apple's other major new software updates are released later this year, users in the EU will not have access to ‌Siri‌ AI or any of its new features, including the app for revisiting and starting new conversations. Apple said it hopes to eventually bring ‌Siri‌ AI to the EU and will continue to engage with regulators, but offered no timeline.

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Top Rated Comments

7 hours ago at 07:19 am
I’m siding with the EU on this one. I’m tired of Apple playing the victim and pointing the finger at regulators when it’s their own choice not to comply. The EU Commission’s statement makes it pretty clear, Apple didn’t try to find a compliant solution, they asked for a blanket exemption and got told no. That’s not the EU blocking innovation, that’s Apple refusing to do the work.

And here’s what really gives it away: they haven’t pulled this stunt with China, which has far heavier restrictions on what tech companies can and can’t do. If this were genuinely about regulation being too burdensome, China would be first on the list. The fact that it’s only the EU tells you this is political posturing and them pandering to the MAGA movement of bashing Europe, not a technical problem.
Score: 53 Votes (Like | Disagree)
ScanTheNavian Avatar
7 hours ago at 07:13 am
The EU is where innovation comes to die.
Score: 53 Votes (Like | Disagree)
7 hours ago at 07:16 am
Of course it's Apple's decision. But Apple made the decision because of the EU's ridiculous DMA requirements.

The EU is now entering the "FO" stage, another ten years and it will be truly stagnant.
Score: 52 Votes (Like | Disagree)
7 hours ago at 07:17 am

Sucks for EU members. This is what happens when you have attention hungry politicians who are completely clueless. Well folks in the EU have fun being left behind again.
So it's not launching in the US either? 🤣
Score: 50 Votes (Like | Disagree)
7 hours ago at 07:15 am
Sucks for EU members. This is what happens when you have attention hungry politicians who are completely clueless. Well folks in the EU have fun being left behind.
Score: 42 Votes (Like | Disagree)
applesith Avatar
7 hours ago at 07:22 am
Great example of politicians who have no idea of how tech works mandating how tech companies operate. Where are all of the EU-based tech companies coming with solutions that work within these regulations????
Score: 28 Votes (Like | Disagree)