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Report: Cheaper Apple Vision Pro Display Work Winds Down at Samsung

Apple has suspended development of the display for a cheaper, lighter version of the Vision Pro that it originally planned to launch in the next few years, according to The Elec.

Vision Pro M5 Announcement
The Korean outlet says Apple supplier Samsung Display is set to internally wind down the panel project – known in the industry as "G-VR" – with development set to be formally terminated by September.

G-VR is a glass-substrate micro-OLED, a lower-cost alternative to the silicon-based OLEDoS used in the current Vision Pro. It was being developed at around 1,600 to 1,700 pixels per inch, which is roughly half the 3,386 PPI of Apple's Vision Pro. The report says mass production had once been planned for sometime after 2028.

Apple has since turned much of its attention away from headsets in favour of smart glasses development, which has apparently drained momentum from the G-VR glass-substrate. However, Samsung continues to develop OLEDoS panels for the company's own mixed-reality devices, according to the report.

Bloomberg's Mark Gurman said in October 2025 that Apple had paused work on a lighter, cheaper "Vision Air" to fast-track glasses that would rival Meta's Ray-Bans. In May 2026, Gurman reported that the cheaper device had been canceled outright.

Apple hasn't walked away from the headset market entirely, though. If a new Vision Pro-style device does materialize, Gurman said in May that he wouldn't expect it for "around two more years at least," given that the bulk of Apple's mixed-reality hardware talent has been pulled onto other projects like smart glasses, which are expected to launch in 2027.

Apple refreshed the Vision Pro in October 2025 with an updated model featuring an M5 chip. Last month, Apple upped the starting price of its Vision Pro from $3,499 to $3,699 as part of the company's sweeping product price hikes.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

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Top Rated Comments

PBG4 Dude Avatar
5 hours ago at 05:27 am

I don't understand why a rich company can't work on glasses and VR at the same time... or what one even has to do with the other considering how different they are... I mean the audio only glasses they plan to release a year or 2 from now are basically the same as the AirPods with cameras, nothing visual. though a Vision Product with half the resolution does sound lame
Agree. Couldn’t imagine upgrading to something with half the resolution of current.
Score: 9 Votes (Like | Disagree)
4 hours ago at 06:07 am
Just put it out of its misery...
Score: 6 Votes (Like | Disagree)
CWallace Avatar
5 hours ago at 05:29 am
They certainly can work on both, but if they feel "smart glasses" is where the technology is trending for wide(r) adoption, it is a better use of time and money developing them, instead.

To me, Vision Pro was designed to develop and validate technologies that would be used for more mainstream future products like "AR glasses". It also allowed Apple to develop an AR-focused OS for those products.
Score: 5 Votes (Like | Disagree)
turbineseaplane Avatar
2 hours ago at 07:31 am

It's a great smart TV if you are single and don't want a big TV in your living room or bedroom. ¯\_(ツ)_/¯
Unless planning to stay single, it might be good to get that TV so you can watch a show with a date.

Who knows what might happen! 😉




Pull out a VR headset in front of her though ... 😬

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Score: 4 Votes (Like | Disagree)
4 hours ago at 05:54 am
This whole escapade was so silly. They didn't offer anything new and new about 5 years ago the market was dead for this. The deep dive into why this didn't work, partially that Apple couldn't even train their own staff in how to get a clear image with the product, shows how poorly thought out this all was.
Score: 4 Votes (Like | Disagree)
maflynn Avatar
4 hours ago at 06:04 am

I don't understand why a rich company can't work on glasses and VR at the same time.
Probably because they discerned there is not a market for VR
Score: 3 Votes (Like | Disagree)