Apple Ads

Apple has debuted two new video ads for its "Your Verse" iPad Air campaign that showcases the tablet being used in a variety of situations. The pair of ads profile Esa-Pekka Salonen, a Finnish conductor who composes music with the iPad Air, and travel blogger Chérie King, who uses various apps to map her journeys and translate foreign languages on the fly. Salonen's Your Verse ad displays...

Apple today added two new 30-second video advertisements, "Sound Verse" and "Light Verse," to its YouTube channel. The pair are part of Apple's new ad campaign that focuses on how people are using the iPad for music, mountaineering and more. The uploaded clips, which have been airing on television for several days, are shortened versions of the original 90-second "Your Verse" ad that debuted...

9to5Mac has pooled together some images of a new set of print ads from Apple. The ads show off the 7.9-inch iPad mini's Newsstand capabilities on the back covers of magazines like The New Yorker and Time. The ads tout that the magazines that people are reading are also available on the iPad mini in a digital format in a package smaller than the traditional print magazine size. Depicting the...