This Interview with one of Apple's European managers, Pascal Cagni, details some of Apple's European market position.
Notably, there are no current plans for Apple Stores in Europe... Cagni admits Apple Europe isn't competing for the sub $800 market, but is selling a complete solution for the $1000+ market.
Cagni, himself, apparently hadn't been a Mac-guy until he got this job in 4/2000.
Our comprehensive guide highlighting every major new addition in iOS 26, plus how-tos that walk you through using the new features.
Playlist Playground and concerts in Apple Music, new emoji characters, video podcasts, and more.
Apple's four new iPhones feature more differences between the latest models than ever before, so which one should you buy?
Updated with H2 chip for improved audio performance and new features.
Apple's annual developer conference where it will unveil iOS 27, macOS 27, and more.
Siri improvements, optimizations for future foldable iPhone, and more. June introduction at WWDC with fall release.
Smarter Siri, touch optimizations for a future MacBook Pro, stability-focused updates, and more. June introduction at WWDC with fall release.
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