Apple's iTunes Music Store and Pepsi?

The LA Times reports that Apple Computer may be teaming up with Pepsi to promote the iTunes Music Store.

According to the LA Times, Apple and Pepsi are expected to announce a promotion deal that would give Pepsi purchasers free songs from the iTunes Music Store based on finding codes in Pepsi packaging.

The sources said Pepsi was expected to craft a multimillion-dollar ad campaign around the music store, which charges 99 cents for each song.

If true, more details will presumably be revealed at the press conference scheduled later today.