Apple as Mass Market Company

Recent analyst comments are speculating that Apple is poised to become a true "mass market company" building off the success of the popular iPod music product and branching into other mass market consumer products.

Apple has previously noted that the iPod is simply a vehicle to sell more Macs... but with the overwhelming success of the iPod is difficult to ignore.

Merrill Lynch analysts suggest that Apple may also move into the video market in the home with an emphasis on High Definition.