Apple Acquires Video Asset Management Software

Apple has acquired Proximity's technology and intellectual property. Proximity is the maker of Artbox workgroup and Artbox enterprise video asset management software.

We are pleased to announce that all Proximity technology and intellectual property, including artbox workgroup and artbox enterprise, was recently acquired by Apple.

Both pieces of software feature integration with Final Cut Pro and can work with Apple's high-end storage area network XSan. Whether Apple will simply re-brand the solutions and market them as a self-contained product or bundle them as part of a forthcoming version of Final Cut Pro remains to be seen.