Cisco and Apple "iPhone" Negotiations Extended

Cisco issued a brief statement yesterday indicating that Apple and Cisco's negotiations over the iPhone trademark are ongoing and that an extension has been provided until February 21st 2007.

Cisco appears to be capitalizing on the ongoing press coverage over the "iPhone" trademark and in February had taken out a full page ad in the New York Times promoting its own iPhone.

Cisco is hard at work increasing their brand recognition according to a Timesonline.co.uk article:

"People know about Cisco, perhaps because of the stock, but most people do not know what Cisco does," [CEO's chief development officer] said. The group is intent on changing that.