Apple Gives a Nod to Newton with New 'What is iPad?' Ad
Apple started airing a new iPad ad tonight called "What is iPad?". The Ad seems to be a departure from their recent ads with a bit of a gruff narrator walking through what the iPad is. However, it struck me as strangely familiar and I realized that Apple had reincarnated one of the original Apple Newton ads called "What is Newton?" from almost 20 years ago:
If Apple keeps up with the theme, we should be seeing a "Who is iPad" ad and "Where is iPad" to mirror
Who is Newton and
Where is Newton.
The Apple Newton was the first Personal Digital Assistant (PDA) and was released in 1993. The Newton featured handwriting recognition which received a significant amount of bad press on launch. The recognizer improved significantly in the subsequent releases but it was never quite able to shake the bad reputation. The Newton line was discontinued by Steve Jobs himself after his return to Apple. While most people still carry a negative connotation with Apple's Newton, it was an ahead-of-its-time sort of device that had a hardcore fan base in its day.
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple today added the MacBook Air (13-inch, 2017) to its "vintage" products list, meaning the device is now only eligible for repairs at Apple Stores and Apple Authorized Service Providers if parts remain available.
The MacBook Air (13-inch, 2017) was the final MacBook Air model released before Apple redesigned the laptop and gave it a Retina display in 2018.
Apple also added all iPad...
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple today added the MacBook Air (13-inch, 2017) to its "vintage" products list, meaning the device is now only eligible for repairs at Apple Stores and Apple Authorized Service Providers if parts remain available.
The MacBook Air (13-inch, 2017) was the final MacBook Air model released before Apple redesigned the laptop and gave it a Retina display in 2018.
Apple also added all iPad...