Apple CEO Tim Cook Calls New 'Haunted Empire' Book 'Nonsense'
Yesterday, we highlighted Haunted Empire, a new book from former Wall Street Journal reporter Yukari Iwatani Kane examining the transition Apple has undergone with the death of Steve Jobs. While the book includes a few interesting tidbits, our view was that Kane had selected anecdotes to support a predetermined conclusion that Apple is in decline.
With the book debuting today, Apple CEO Tim Cook has taken the unusual step of issuing a statement about the book, calling it "nonsense", according to CNBC. Cook's statement reads:
This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We've always had many doubters in our history. They only make us stronger.
The book's release comes as Apple fans continue to wait for the first major product releases of 2014. Earlier today, the company brought back the 16 GB fourth-generation iPad as a low-end model to replace the iPad 2 and released a new 8 GB iPhone 5c in several countries to offer a cheaper option compatible with LTE networks.
Update 3/18 2:22 PT: Yukari Kane has given a statement to Re/code on Cook's condemnation of her book.
"For Tim Cook to have such strong feelings about the book, it must have touched a nerve,” Kane said. "Even I was surprised by my conclusions, so I understand the sentiment. I'm happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I'm glad it has."
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Popular Stories
CBS Sunday Morning correspondent David Pogue interviewed Apple's CEO Tim Cook ahead of the company's 50th anniversary on April 1, 2026.
In the interview, Cook revealed the two things that are "essential" to Apple: people and culture.
"Yes, we have a lot of intellectual property and so forth, and that is important, but it's people that create that intellectual property," said Cook. "It's...
Apple CEO Tim Cook today shared a short promotional video on social media highlighting Apple's new role as the U.S. home of Formula One.
The clip takes place around Apple Park and shows Cook driving a small campus buggy along the ring road before pulling up beside Dutch racing driver Max Verstappen. The scene plays out like a Formula 1 pit stop, with the buggy stopping at a makeshift pit...
Apple CEO Tim Cook today shared a "50 Years of Thinking Different" letter, ahead of the company's 50th anniversary on April 1, 2026.
The letter touches on the upcoming 50th anniversary and says that "the world is moved forward by people who think different." For those unaware, "Think Different" was a famous advertising slogan used by Apple in the late 1990s to early 2000s.
"At Apple,...