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No Retina MacBook Air Introduction Planned for Apple's October 16 Media Event

With rumors of a new 12-inch Retina MacBook Air circulating in recent months and the latest reports suggesting small-scale production has already begun, many have been wondering about Apple's plans for introducing the product. According to a new report from Re/code, the Retina MacBook Air will not be unveiled at this Thursday's media event.

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Apple may well have a new MacBook Air with Retina Display in the pipeline, but it’s not going to unveil it this week. Sources familiar with Apple’s plans tell me that the company’s latest reimagining of the ultralight laptop won’t be shown off at its Thursday event.

In line with previous rumors, the report claims Thursday's event will focus on new iPads, Retina iMacs, and OS X Yosemite. One source has also claimed updated Mac minis could appear at the event, but there has been little additional chatter about the possibility.

Apple's media event kicks off at 10:00 AM Pacific Time on Thursday, and MacRumors will have full live coverage of the proceedings. There are likely to be additional leaks and rumors in the final lead-up to the event, so stay tuned as Apple prepares to finalize its product lineup for the holiday shopping season.

Related Roundup: MacBook Air
Tag: Recode
Buyer's Guide: MacBook Air (Neutral)
Related Forums: MacBook Neo, MacBook Air

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Top Rated Comments

153 months ago
broad not well.
Score: 22 Votes (Like | Disagree)
153 months ago
This is because of Broadwell.
Score: 14 Votes (Like | Disagree)
g-7 Avatar
153 months ago
"It's been way too long."
And we still need to wait more.
Score: 13 Votes (Like | Disagree)
gto55 Avatar
153 months ago
what about....

the mac mini :D:p:eek::o:)

MacRumors content image
Score: 12 Votes (Like | Disagree)
Michael Scrip Avatar
153 months ago


Who buys the Macbook Air anyway.

I would imagine the Macbook Air is Apple's best-selling computer.

So the answer to your question could be "most of Apple's computer buyers"
Score: 11 Votes (Like | Disagree)
153 months ago
"the best product pipeline that I've seen in my 25 years at Apple." - Eddy Cue

"Still waiting Eddy..." - Me
Score: 10 Votes (Like | Disagree)