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Apple to Lure Android Users to iPhone With New Trade-In Program

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Apple plans to lure Android switchers to the iPhone by offering them Apple gift cards in exchange for their Android devices, reports 9to5Mac. The gift cards will be available under a new recycling and trade-in program that will provide in-store credit for users who trade in old smartphones, including those that come from rival smartphone manufacturers.

The new program will work similarly to Apple's existing trade-in program, which provides users with gift cards for older Apple devices that can be used towards a new purchase. Value of the gift cards provided to Android switchers will vary based on the individual device, its age, and its condition.

appletradeinprogram
Apple has been making efforts in recent months to attract users switching from Android devices. In addition to this new trade-in program, the company has also created a detailed guide that walks Android users through moving data from their Android devices to the iPhone.

Following the launch of the iPhone 6 and 6 Plus, Apple CEO Tim Cook said the devices had brought the highest Android switcher rate Apple had seen in three years. At the time, Cook also said he expects to see more customers switching over to iPhone.

Apple retail employees will begin receiving training on the new trade-in program this week and it will launch in the near future.

Tags: Apple Trade-In Guide, Reuse and Recycling Program

Top Rated Comments

bbeagle Avatar
bbeagle
144 months ago
Didn't Microsoft do this a couple of years ago?
No - Microsoft has never given Apple Gift cards in exchange for Android phones. ;)
Score: 38 Votes (Like | Disagree)
nepalisherpa Avatar
nepalisherpa
144 months ago
I can hear the Imperial Death March for Android.... Android is definitely on it's last legs.


Thank you for that joke....my Monday just got better!
Score: 22 Votes (Like | Disagree)
danakin Avatar
danakin
144 months ago
As much as I'd like to see Android disappear forever, its not quite on its last legs yet. Samsung however...
Just one question.

What's the benefit, to you as an Apple user/fan or to the millions of mobile consumers worldwide, if a prominent ecosystem or platform disappears forever (your words)?

Sounds like an emotional and frankly irrational statement that doesn't serve to progress the industry as a whole. Allegiances aside, continued evolution and improvement benefits most from feverish, unrelenting competition to best competitors.

Bring on improvements from everyone, we'll all be happy they did!
Score: 16 Votes (Like | Disagree)
cocky jeremy Avatar
cocky jeremy
144 months ago
Then where will Apple get all of their good ideas? :(

I think you got that backwards.
Score: 11 Votes (Like | Disagree)
S
spectrumfox
144 months ago
I think you got that backwards.
Mmm nope, pretty sure I got that right the first time.

Most of Apple's highly touted features made their debut on Android and Samsung devices first. We iOS users owe quite a lot to Google and Samsung.
Score: 10 Votes (Like | Disagree)
S
spectrumfox
144 months ago
I can hear the Imperial Death March for Android.... Android is definitely on it's last legs.
As much as I'd like to see Android disappear forever, its not quite on its last legs yet. Samsung however...
Then where will Apple get all of their good ideas? :(
Score: 10 Votes (Like | Disagree)
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