Apple today officially announced April 10 grand openings for its three dedicated Apple Watch shops located in high-end department stores in London, Paris, and Tokyo. As previously outlined, the store-within-a-store locations are at Selfridges in London, Galeries Lafayette in Paris, and Isetan in Tokyo.
The new locations appear set to handle only Apple Watch viewing and sales, with customers being directed to other Apple retail stores for their support needs.
The Selfridges Apple Watch shop will be located near the entrance to the iconic Wonder Room, a massive shopping hall that houses a wide selection of luxury jewelry and watch brands alongside a concept store and mezzanine wine bar. Apple has reportedly been drawing employees from other retail stores in London to staff the new shop. The Galeries Lafayette shop will take over four balcony sections overlooking the main rotunda of the department store.
Apple Watch shop at Galeries Lafayette in Paris (Source: Getty Images via iGen.fr)
Apple will begin in-store previews and pre-orders for the Apple Watch on April 10, with launches in the first wave of countries coming two weeks later. The high-end gold Apple Watch Edition models will only be available at select Apple retail stores, and the dedicated Apple Watch shops at these luxury department stores will almost certainly also be featuring the gold watches, which are priced from $10,000 to $17,000.
Apple is now selling refurbished versions of the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 at discounted prices.
This is the first time the Series 11, Ultra 3, and SE 3 have been available through Apple's online refurbished store since the devices launched last September.
Refurbished pricing on the 46mm GPS Apple Watch Series 11 starts at $369, down from $429, while ...
Apple today confirmed that watchOS 27 will not support the Apple Watch Series 8, Apple Watch Ultra (first generation), or Apple Watch SE (second generation), effectively drawing a line at devices equipped with the S9 or S10 chip.
The only Apple Watch models compatible with watchOS 27 are the Apple Watch Series 9, Series 10, Series 11, Ultra 2, Ultra 3, and SE 3.
The cuts are the biggest...
Apple today confirmed that the Apple Watch Series 9 is compatible with watchOS 27, after the device was mistakenly omitted from the software's official compatibility page.
Apple updated its website immediately following its WWDC 2026 keynote, and the watchOS 27 page listed a shorter compatibility list than many users expected: the Apple Watch SE 3, Series 10, Series 11, Ultra 2, and Ultra 3. ...
Complicated interface, no real reason to exist besides just to be there
A very anti Steve jobs product
iPod had no reason to exist - There were Walkmans and CD players.
iTunes had no read to exist - there was the radio and heck, even Napster.
The iPhone had no reason to exist - cell phones and even "smart" phoned aready existed.
The iPad had no reason to exist - laptops were already huge and other tablets had already failed.
Notice a trend here...? None of these products had a "reason" to exist other than convenience and assurance of a quality product. Besides, if I had to guess, Apple has bigger plans for the Apple Watch than just a side kick for the iPhone. My thought is that they can/will eventually sell it as its own standalone product that doesn't need an iPhone wirelessly attached and can event text, call, etc. all on its own.
Well I guess that answers the question of "How are they going to store/sell these in existing Apple Stores?" They aren't. I assume eventually at least some of the larger Apple Stores will, but probably need a lot of modification first.
All Apple stores are getting the watch. According to 9to5Mac the night of 8th and/or 9th will be used to get stores ready. These are just dedicated Watch store-within-a-store.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
