Apple Watch Expands to Retail Locations Outside of Apple Stores in France - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Watch Expands to Retail Locations Outside of Apple Stores in France

Apple today continued the expansion of retail locations that offer the Apple Watch to customers, this time expanding the wearable device's availability in France (via iPhone Addict) [Google Translate]. The company confirmed customers in Paris will be able to purchase the Watch at Fnac locations within the city, starting with just one store alongside the Fnac official website.

Fnac-Coimbra_54_990x660
The Fnac retail store -- essentially equivalent to Best Buy -- initially selling the Apple Watch is the one located at the Champs Elysées, and will officially begin to sell the wearable on August 21. Other Fnac stores will begin to offer the Watch "within the next week," and the store's employees will be trained to field questions and concerns from customers regarding Apple's smartwatch.

Fnac will be the first European brand to offer the Apple Watch. Initially, it will be possible to buy it on the site of Fnac and at Fnac Champs Elysées. Other Fnac will have it within the next week, warns the sign. Employees will be trained to answer questions from interested users and thus better guide customers.

As iPhone Addict points out, the availability of the Apple Watch in new retail stores could dramatically increase sales for Apple in France, considering that there are only 18 Apple Stores in the country but over 100 Fnac locations. There was no confirmation of the exact range of models to be sold at Fnac, although it's likely the company will follow Best Buy's footsteps in offering the Apple Watch Sport and mid-tier Apple Watch in both the 38mm and 42mm sizing options alongside multiple Apple-branded bands and third-party accessories.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Caution)

Popular Stories

youtube iphone apple watch health ad 2026

New Apple Ad Sells the iPhone and Apple Watch Health Pairing

Thursday April 23, 2026 11:18 am PDT by
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health. Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
watchos 26 gradient light

This New Apple Watch Face Is Coming in watchOS 26.5

Friday April 24, 2026 5:51 am PDT by
iOS 26.5 and watchOS 26.5 will have a new Pride Luminance wallpaper and Apple Watch face when the updates are released in the coming weeks, according to Bloomberg's Mark Gurman. In a brief tweet, Gurman revealed that Pride Luminance will "Celebrate the vibrancy and individuality of the LGBTQ+ community and customize your watch face with colors from Pride flags." iOS 26.5 has been in...
modular ultra training load

watchOS 27 to Offer New Watch Faces, Including 'Modular Ultra' Variant

Monday May 4, 2026 5:58 am PDT by
For watchOS 27, Apple is testing new Apple Watch faces, and one of them is a simpler version of an existing Apple Watch Ultra watch face that could be coming to standard Series models. Writing in his latest Power On newsletter, Bloomberg's Mark Gurman reports that Apple is testing multiple new faces for watchOS 27, code-named "Orchid." One of them is said to be a "simplified take" on the...

Top Rated Comments

140 months ago
It looks more like a Barnes and Noble.

This looks more warm and inviting, while BB are very bright and scream "Buy me!" everywhere I go.
Deffo - FNAC started as a bookshop mainly and expanded into CDs, videos and now gradually into consumer electronics over the past 20 years.
Score: 5 Votes (Like | Disagree)
140 months ago
Yes Fnac is much better than bestbuy and you can buy any smartphones unlocked.

It has always been more cultural, around arts and culture.
Score: 4 Votes (Like | Disagree)
ginkobiloba Avatar
140 months ago
Like others said, FNAC is more like the equivalent of Barnes&Nobles than BestBuy. It has the most extensive book section in France outside of independent libraries, and regularly hosts small cultural events like photo expositions, talks with various artists, etc..
Score: 3 Votes (Like | Disagree)
JeffyTheQuik Avatar
140 months ago
The Fnac retail store -- essentially equivalent to Best Buy --
It looks more like a Barnes and Noble.

This looks more warm and inviting, while BB are very bright and scream "Buy me!" everywhere I go.
Score: 3 Votes (Like | Disagree)
Mainyehc Avatar
140 months ago
How do you pronounce this store's name? Phonetically is it Eff-Nack? seems like an odd name, but then again it is french. :D:p
I am not completely sure about the french, but we pronounce it as a single word, and I am willing to bet they do, too (even though it's actually an acronym, from “Fédération nationale d'achats des cadres”, we all usually pronounce those as words as long as they don't have too many consonants or vowels in a row).

As for phonetics, we pronounce it like “snack” (but with an f instead of an s, obviously) and with the same a as in “far”. Seeing that both portuguese and french are romance languages, with very similar vowels, it should sound fairly similar. ;)
Score: 2 Votes (Like | Disagree)
140 months ago
How do you pronounce this store's name? Phonetically is it Eff-Nack? seems like an odd name, but then again it is french. :D:p
I am not completely sure about the french, but we pronounce it as a single word, and I am willing to bet they do, too (even though it's actually an acronym, from “Fédération nationale d'achats des cadres”, we all usually pronounce those as words as long as they don't have too many consonants or vowels in a row).

As for phonetics, we pronounce it like “snack” (but with an f instead of an s, obviously) and with the same a as in “far”. Seeing that both portuguese and french are romance languages, with very similar vowels, it should should sound fairly similar. ;)
In France, we pronounce it "ph-nack", "ph" from phone, and "nack" from snack as Mainyehc said :)
Score: 1 Votes (Like | Disagree)