Apple Shares 'A Great Big Universe' iPad Pro Ad Ahead of Launch

They should have included the Pencil with the iPad at the very least.

I wonder how they came up with the pricing of these accessories. "Let's see how far we can take this before people refuse to pay for our stuff?"

I don't know if it's a sign of my decreasing interest in "the latest thing" or Apple slipping a bit, but I haven't felt any particular urge to buy any of their most recent new products (MacBook, Apple Watch, :apple:TV4, and now iPad pro). The products they release these days are all too expensive for what they are (or, to put it another way, too limited for what they cost).

The iPad pro would be a great device for a small premium over iPad Air 2, but $800 for 32gb wifi? Maybe for creative professionals, I dunno, as that's not me. I can't see what an average user would do with this, especially for that price.

This ad did nothing for me.

The music sucks, and the only example given was using a stylus. Poor Steve Jobs. Astronomy? Pointless. Advertise something that everyone will use.

The keyboard costs a ridiculous amount. No-one will buy it. If you really use a proper keyboard that much, just buy a laptop. The whole point of the iPad is its form factor. That means no stylus, no keyboard, just a clean slate.

The problem with Apple marketing the stylus and keyboard is that it takes the focus away from the iPad. They should have left them to third parties. The iPad sells itself. It's over 3 inches bigger than the iPad. That must be about 50% more surface area. It's bigger than a MacBook. Shine that spotlight on the iPad, and forget about the accessories.

The lack of focus is reflected in all these interviews. The one with Cook recently covered several topics that have been repeated at length. They are never focused like those of Steve Jobs. Just watch Jobs in any interview; he is always present and single-minded. Today, they are marketing blurb that comment vaguely and uselessly on several products, without ever capturing our interest on one. And every time Tim tells us that something is selling well, I think of Amazon and their haziness with the facts.

Sometimes, silence speaks louder than words.

"Astronomy? Pointless." Its not pointless just because it isn't for you. (not to mention this iPad is more for business and the creative type). Its one of many ads that they will run showing different usages. Im an astrophotographer...the Apple Pencil with astronomy, drawing apps is going to fantastic to have! I can plan my photoshoot in-depth before I even leave the house.

Wow that's an expensive keyboard

Still way too limited in terms of capability for that kind of money.