Apple's Services Revenue Up 19% on App Store, Apple Music Growth - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's Services Revenue Up 19% on App Store, Apple Music Growth

by

During today's third quarter earnings call, Apple announced its second consecutive year-over-year revenue drop, but amid the decline, the company's services category saw significant growth based on strong App Store performance.

Services revenue was up 19 percent year over year, and according to Apple CEO Tim Cook, Apple saw its highest App Store revenue ever, setting a new all time high. Compared to the year-ago quarter, App Store growth was up an impressive 27 percent, with iCloud, AppleCare, and Apple Music also seeing notable growth.

App-Store-About-800x369
Over the course of the last 12 months, Apple's services revenue is up $23.1 billion, and next year, the company expects revenue from services to "be the size of a Fortune 100 company."

Growth was fueled by Apple's active install base, which brought in $10.3 billion dollars during the quarter, marking 29 percent growth year-over-year. Apple CFO Luca Maestri said the company set a new record for customers making purchases through the iTunes and App Store, and the average amount spent per customer was the highest Apple has ever measured.

App Store revenue has climbed consistently over the last four consecutive quarters and Cook said he expects the services category to continue to grow "very briskly."

Top Rated Comments

jonblatho Avatar
130 months ago
Thought iPad revenue was up?
They’re taking in more money off fewer iPads sold. Also, the percentage of total revenue generated by iPads grew by 33% year-over-year, which would be more impressive if iPhone sales didn’t fall to help make it happen.
Score: 2 Votes (Like | Disagree)
djcerla Avatar
130 months ago
So much for the Walt Mossberg doom and gloom about apps.
Score: 2 Votes (Like | Disagree)
Shirasaki Avatar
130 months ago
Seems that Apple Music helps Apple to gain a good revenue.
I still don't want to use it though.
Score: 1 Votes (Like | Disagree)
130 months ago
Services are of course the future of Apple. Apple Music, Apple Pay, Apple Car (sharing, etc.) and the good old App Store.
It's a steady income stream that requires little effort & cost, especially when compared to the R&D that goes into hardware & software development.

Thing is though, if people stop buying the hardware, the stream can and will eventually dry up.

MacRumors content image

MacRumors content image
Score: 1 Votes (Like | Disagree)
jclo Avatar
130 months ago
What he means is this article (only this) says iPad revenue is drop.
Post says overall revenue has dropped, not iPad revenue. It does say iPad sales have dropped, which is true. It's obviously not clear enough so I'll rewrite that bit.
Score: 1 Votes (Like | Disagree)
winston.x Avatar
130 months ago
Revenue up, unit sales down. Higher ASP for iPad from the 2 pro models.
Yes, but this article is saying revenue decline?
[doublepost=1469571413][/doublepost]
Yes, but this article is saying revenue decline?
I retract
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple App Store Awards 2025

Apple Highlights App Store Study: $1.4 Trillion in Sales Last Year, More Than 90% Commission-Free

Thursday June 4, 2026 7:58 am PDT by
Apple today highlighted a new study by economists at Analysis Group that outlines four key App Store stats for 2025. Ahead of WWDC 2026 next week, Apple's core message with this press release is that the App Store is reaching new heights and that "developers continue to thrive globally." App Store ecosystem facilitated a record $1.4 trillion in total billings and sales Apple received no...
Liquid Glass App Store Feature

Apple Updates App Store Guidelines With Stricter Rules for Low-Quality Apps

Tuesday June 9, 2026 3:52 pm PDT by
Apple updated its App Store Review Guidelines this week, adding stricter language around low-quality apps. The 4.3 Spam rule already barred overly simple apps in saturated categories, but Apple now includes language saying low-effort apps could be pulled from the App Store. Apps in oversaturated categories that are not updated, improved, or do not attract customers may be removed, according...
iOS App Store General Feature Desaturated

Apple Introduces Major App Store Subscription Overhaul at WWDC 2026

Thursday June 11, 2026 6:50 am PDT by
Apple announced a sweeping set of new subscription tools for App Store developers at WWDC 2026, including cross-developer subscription bundles, group and enterprise purchasing options, retention tools, and a streamlined submission workflow. Subscription Bundles and Suites The main change is a new Bundle and Suite system that lets developers partner with each other to offer combined...