Apple today announced the debut of a new Ceramic Apple Watch, which is positioned as the high-end "Apple Watch Edition." With the introduction of the new glossy white Ceramic Apple Watch, Apple has discontinued the previous-generation 18-karat Gold and Rose Gold Apple Watch Edition models. Gold Apple Watch Edition models are no longer available for purchase from the Apple Online Store.
Pricing on the original Apple Watch Edition collection started at $10,000 and went as high as $17,000, and the quiet discontinuation of the Gold and Rose Gold models suggest they did not sell well enough to justify keeping them in the lineup.
The new Ceramic Apple Watch Edition is priced more affordably at $1,249 for the 38mm model and the $1,299 for the 42mm model. While the Gold and Rose Gold Apple Watch Edition models shipped with several band options, the Ceramic Apple Watch Edition is available with a single "Cloud White" Apple Watch Sport Band.
The Ceramic Apple Watch Edition will be available for pre-order alongside the other new Apple Watch Series 2 models on September 9.
Apple is now selling refurbished versions of the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 at discounted prices.
This is the first time the Series 11, Ultra 3, and SE 3 have been available through Apple's online refurbished store since the devices launched last September.
Refurbished pricing on the 46mm GPS Apple Watch Series 11 starts at $369, down from $429, while ...
Apple today confirmed that watchOS 27 will not support the Apple Watch Series 8, Apple Watch Ultra (first generation), or Apple Watch SE (second generation), effectively drawing a line at devices equipped with the S9 or S10 chip.
The only Apple Watch models compatible with watchOS 27 are the Apple Watch Series 9, Series 10, Series 11, Ultra 2, Ultra 3, and SE 3.
The cuts are the biggest...
Apple today confirmed that the Apple Watch Series 9 is compatible with watchOS 27, after the device was mistakenly omitted from the software's official compatibility page.
Apple updated its website immediately following its WWDC 2026 keynote, and the watchOS 27 page listed a shorter compatibility list than many users expected: the Apple Watch SE 3, Series 10, Series 11, Ultra 2, and Ultra 3. ...
If I remember correctly, when the Apple Watch was first released they tried to sell it as a fashion item. After today it's clear that Apple finally realized they'd be better off focusing on the warch as a fitness watch.
I always thought of it as a premium limited run as too many produced devalues the item. By ending it now it maintains it's prestige and will be a collectors piece.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
