Apple today announced the debut of a new Ceramic Apple Watch, which is positioned as the high-end "Apple Watch Edition." With the introduction of the new glossy white Ceramic Apple Watch, Apple has discontinued the previous-generation 18-karat Gold and Rose Gold Apple Watch Edition models. Gold Apple Watch Edition models are no longer available for purchase from the Apple Online Store.
Pricing on the original Apple Watch Edition collection started at $10,000 and went as high as $17,000, and the quiet discontinuation of the Gold and Rose Gold models suggest they did not sell well enough to justify keeping them in the lineup.
The new Ceramic Apple Watch Edition is priced more affordably at $1,249 for the 38mm model and the $1,299 for the 42mm model. While the Gold and Rose Gold Apple Watch Edition models shipped with several band options, the Ceramic Apple Watch Edition is available with a single "Cloud White" Apple Watch Sport Band.
The Ceramic Apple Watch Edition will be available for pre-order alongside the other new Apple Watch Series 2 models on September 9.
Sunday November 1, 2026 3:34 am PST by Tim Hardwick
Apple has published a support document describing what to do if your Apple Watch continues to show time that's off by one hour after daylight savings time changes. "This incorrect time appears only on the Always On display when your wrist is down," says Apple. "When you activate the display by tapping it or raising your wrist, the time changes to the correct hour."
To fix the issue, Apple says ...
Tuesday November 3, 2026 10:35 am PST by Juli Clover
With the first beta of watchOS 27.3, Apple is introducing new Audio Intelligence features it previewed for the Apple Watch Series 12 and Ultra 4 earlier this year. Powered by the S11 chip, Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and Shazam Music Recognition.
Sound Recognition and Shazam are already on the watch, but Live Rewind and Siri Recap are now available ...
Monday October 26, 2026 5:26 am PDT by Tim Hardwick
Some Apple Watch users running watchOS 27 are reporting a daylight saving glitch after clocks went back in the UK and Europe on Sunday. In a MacRumors forums thread, five users – several in the UK and central Europe – say their watch shows the correct time when activated, but the Always-On display keeps showing summer time, leaving it an hour fast.
The problem has also been reported in...
If I remember correctly, when the Apple Watch was first released they tried to sell it as a fashion item. After today it's clear that Apple finally realized they'd be better off focusing on the warch as a fitness watch.
I always thought of it as a premium limited run as too many produced devalues the item. By ending it now it maintains it's prestige and will be a collectors piece.
