In June 2015 it was reported that Apple would renovate its iconic Fifth Avenue retail store, temporarily relocating its operations to the vacated FAO Schwarz toy store in the General Motors Building. A MacRumors reader spotted a new sign in front of the iconic store that reveals the relocation will happen on January 20.
FAO Schwarz vacated its location in the General Motors Building in July 2015 due to the rising cost of rent. The space is just a couple feet away from the iconic glass cube, making the relocation largely seamless for frequent customers of the Fifth Avenue store.
Apple's Fifth Avenue store and the former FAO Schwarz space, far right (Flickr)
While the extent of the renovations at the Fifth Avenue store are unknown, the company has been expanding or relocating a number of its older stores to accommodate increased foot traffic. The Fifth Avenue location was last renovated in 2011, when larger, more seamless panes of glass were installed. The renovation was completed in November 2011.
Ahead of the closure, the store will have reduced hours of 6:00 a.m. to 11:59 p.m. on January 16-18. The location is usually open on a 24 hour, 365 day basis.
Apple has teamed up with accessory makers to offer chargers, stands, power banks, cables, and more in bright color options like blue, pink, and teal. The splash of color arrives in time for summer in the U.S. and many other countries.
The new color options are available exclusively from Apple, both online and for in-store pickup.
Notably, one of the accessories added to Apple's online...
As previously announced, Apple is moving forward with permanently closing three of its retail stores in the U.S. today, including a unionized location.
The locations that are closing on the evening of Saturday, June 20:
Apple Trumbull in Trumbull, Connecticut
Apple North County in Escondido, California
Apple Towson Town Center in Towson, Maryland
In April, Apple said it made the...
Wednesday June 24, 2026 7:15 am PDT by Joe Rossignol
Apple's retail store at the Briarwood Mall in Ann Arbor, Michigan will be relocating to a larger space at the mall as early as the end of July, according to Bloomberg's Mark Gurman.
Simon Property Group has been redeveloping a portion of the surface parking lot at the Briarwood Mall, and previous reports have indicated that Apple will be moving its store to this new mixed-use...
Too many clever words on that sign when a simple arrow would've sufficed (especially considering the number of non-English-speaking tourists that must visit that iconic store)
Perfect example for anyone new to Macrumors as far as what to expect in the forums. People will criticize Apple over the most ridiculous things and rarely is anyone happy.
I worked in that store from 2010-2011. Even back then, the traffic and crowding was unbelievable. Each week, the FDNY would send a fire inspector to see if there were more people than was safe, in case a fire broke out. And each week, they were far over the legal limit. Apple didn't give a ****; they paid the fine each week.
Perfect example for anyone new to Macrumors as far as what to expect in the forums. People will criticize Apple over the most ridiculous things and rarely is anyone happy.
Pathetic, isn't it? I like to get into a debate and discussion as many others on here, but the volatile hate that people spread on this site is absolutely overwhelming towards Apple. I don't agree with everything how Apple regulates, conducts or handles certain situations, but I certainly don't come on here and Vehemently rip every possible negative comment against Apple. Most of those who do that, have nothing to contribute to the actual article or topic of discussion. It amazes me how technology can seriously devastate somebody's personal life where they are so bitter and angry at them selves or Apple for inconveniencing them.
"Apple’s Fifth Avenue emporium probably has annual sales of more than $350 million, said Jeffrey Roseman, executive vice president of real- estate broker Newmark Knight Frank Retail. The location is 10,000 square feet, putting its sales per square foot at a minimum of $35,000, based on Roseman’s estimate.
Those sales trump tony jewelry sellers along the famed street — currently earning about twice as much: Tiffany & Co. rakes in just $18,000 per square foot, Harry Winston between $12,000 – $13,000."
Abercrombie pays annual rent of $12.5 million for a 25,000 square foot shop on Fifth Avenue. Apple probably pays more per square foot for its more prime location but regardless they are turning a serious profit in a location with incredible marketing value.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
