Amazon Drops Prices on 4K Content in UK After Apple Offers 4K for HD Prices [Updated]
With the release of the Apple TV 4K, Apple has started offering 4K content in its iTunes Store at HD prices, meaning the cost of a 4K movie maxes out at $19.99. Apple has also upgraded previously-purchased HD content to 4K at no additional cost to consumers.
In response, Amazon has started lowering the prices on 4K titles on its Amazon Video service in the UK. As Pocket-lint noticed, While prices could previously reach upwards of £24, 4K titles now range in price from £3.99 to £13.99. Amazon's 4K library isn't as large as Apple's, but with 4K streaming becoming more prevalent, it should continue to grow.
It's not yet clear if the price drops will expand to additional countries, but to remain competitive with Apple, Amazon will need to lower prices across the board. Many 4K movies in the U.S. continue to be priced at $29.99.
Amazon's video content will be available to watch on the Apple TV when Amazon releases its Amazon Prime Video app later this year. There's currently no word on when the app might be released, but a rumor earlier today suggested it could launch this Thursday alongside NFL's Thursday Night Football games.
Amazon is also rumored to be planning to release its own upgraded Fire TV set-top box with support for 4K and HDR in the near future.
Update: It appears the price drop on 4K titles is limited to the UK at the current time, and this article has been updated accordingly.
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
New images of an alleged iPhone 18 Pro prototype and screen protectors have emerged from multiple sources, adding weight to earlier reports that Apple plans to significantly shrink the Dynamic Island later this year.
An X user called @earlyappleleaks recently shared an image purportedly showing a prototype iPhone 18 Pro with a noticeably smaller Dynamic Island. In the picture, the flashlight ...
Popular Stories
At least 14 new shows and films are premiering on the Apple TV streaming service throughout the remainder of 2026, starting with Twisted Yoga today.
In the U.S., Apple TV is priced at $12.99 per month or $129 per year, with a free one-week trial available for new subscribers. Apple TV is also included in Apple One and Peacock bundles, with all of the options outlined on Apple's website....
Apple this week released tvOS 26.4, and the software update includes a handful of new features and changes for the Apple TV.
tvOS 26.4 is compatible with all Apple TV 4K and Apple TV HD models released since 2015. To update your Apple TV, open the Settings app on the device, navigate to System → Software Updates, and select Update Software.
Below, we have recapped what is new in tvOS...
Apple today provided developers with the fourth betas of upcoming watchOS 26.4 and visionOS 26.4 betas for testing purposes. The software comes a week after Apple released the third betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
watchOS 26.4 adds a new Average Bedtime metric to ...
