Apple Tests 'Order Ahead' Festival Feature for Apple Pay
Apple is adding a small but significant Apple Pay feature that will be of interest to concert attendees: the ability to pre-purchase drinks.
According to TechCrunch, Apple tested an "order ahead with Apple Pay" feature at a recent BottleRock music festival near San Francisco.
Using the festival app, attendees were able to select a nearby concession stand, choose drinks, initiate a purchase through Apple Pay within the app, and then pick up the drinks at a dedicated beverage window.
Order ahead with Apple Pay allowed concert attendees to make purchases without having to stand in a long line or fumble with cash or other payment options at the concession stand.
TechCrunch believes other music festivals will want to adopt the streamlined order ahead with Apple Pay feature given its ease of use.
Apple has previously used the BottleRock Festival to test Apple Pay features, and last year the festival used Apple Pay equipped Square registers, which led to thirty percent of all transactions at the festival being made with Apple Pay.
Popular Stories
During WWDC 2025, Apple revealed that macOS 26 Tahoe would be the final major macOS version for Intel-based Macs.
macOS 27 will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. Apple will unveil macOS 27 during its WWDC 2026 keynote this Monday, June 8, and the...
On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production.
Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10...
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows.
The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and iPhone 18 Pro Max have appeared online today in the form of images of chassis parts of unknown authenticity....
