Apple continues to aggressively market the iPhone XR, with one of its latest tactics being customized emails to owners of older iPhone models with a trade-in value of the older device and a tech specs comparison with the iPhone XR.
An email sent to an iPhone 6 Plus user, for example, advertises Apple's limited-time $200 trade-in offer for that device towards the purchase of an iPhone XR in the United States. The email also states that the iPhone XR is up to three times faster than the iPhone 6 Plus and compares other features.
Apple appears to have started sending out these emails late last year, but we saw several mentions of the campaign on Reddit and Twitter today, suggesting that Apple may have sent out a second wave of emails to additional customers.
Apple issued a rare revenue downgrade of up to $9 billion for the first quarter of its 2019 fiscal year, a move that it attributed entirely to fewer iPhone upgrades than it anticipated, primarily in the Greater China region. Apple believes simplifying its process of trading in a phone is one way it can improve its results.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Tuesday March 31, 2026 10:36 am PDT by Joe Rossignol
Apple today added the MacBook Air (13-inch, 2017) to its "vintage" products list, meaning the device is now only eligible for repairs at Apple Stores and Apple Authorized Service Providers if parts remain available.
The MacBook Air (13-inch, 2017) was the final MacBook Air model released before Apple redesigned the laptop and gave it a Retina display in 2018.
Apple also added all iPad...
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Tuesday March 31, 2026 10:36 am PDT by Joe Rossignol
Apple today added the MacBook Air (13-inch, 2017) to its "vintage" products list, meaning the device is now only eligible for repairs at Apple Stores and Apple Authorized Service Providers if parts remain available.
The MacBook Air (13-inch, 2017) was the final MacBook Air model released before Apple redesigned the laptop and gave it a Retina display in 2018.
Apple also added all iPad...
Sorry Apple that's NOT going to happen. I don't want a bigger phone. I may upgrade from a '7' to an '8' in a few months but that's it. I won't go larger. I simply don't need a Phablet sized device. The 7 and 8 fit nicely in the phone pocket of my Motorcycle Jacket. Anything larger and it won't go. I can't be the only one who does not want Phablets?
