Apple today updated its online store with a new collection of Apple Watch bands, iPhone cases, and the Sony DualShock 4 controller. For Apple Watch bands, this includes three new Sport Bands: Pomegranate, Beryl, and Khaki.
There's only one new Sport Loop, and it's for the (Product)Red initiative. This is the new dual-color style Sport Loop, with two shades of red along the length of the band.
There are also two new Hermès bands: Noir/Brique/Étain Swift Leather Double Tour and Noir/Brique/Étain Swift Leather Single Tour.
For iPhone, you can get the new Beryl and Pomegranate colors in a Silicone Case for the iPhone 11 Pro or iPhone 11 Pro Max.
Sony's DualShock 4 controller has also been added to Apple.com at a price of $59.95. In iOS 13 and tvOS 13, you can connect either a DualShock 4 or Xbox Wireless Controller to your Apple device to play compatible games or even control your PS4 remotely via Sony's Remote Play iOS app.
Lastly, Otterbox recently launched the Figura Series Otter + Pop cases for iPhone 11, 11 Pro, and 11 Pro Max. These cases are exclusive to Apple and combine Otterbox's protection with a built-in PopSocket accessory, for $59.95.
Apple updated its online store today alongside the release of the 16-inch MacBook Pro, which is now available to order starting at $2,399 in the United States. Our announcement post has more information on the new MacBook Pro.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Wednesday March 4, 2026 5:52 am PST by Joe Rossignol
Apple's online store has gone down, just minutes before the company is expected to announce a lower-cost MacBook, which may be named MacBook Neo.
Apple already unveiled six products this week, including an iPhone 17e, a new iPad Air, new MacBook Air and MacBook Pro models, an updated Studio Display, and an all-new Studio Display XDR that replaces the Pro Display XDR.
To learn about these...
Apple is hoping to 3D-print aluminum device enclosures in the future, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman revealed that Apple is pushing to move to 3D-printed aluminum enclosures for for future devices. The MacBook Neo relies on a new aluminum manufacturing process that saves as much metal as possible to drive down costs and speed up production....
Wednesday March 11, 2026 7:05 am PDT by Joe Rossignol
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers.
The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
I generally never see them discounted though. Sometimes you see the ‘limited Edition’ dual shock controller‘s that have markdowns if nobody’s purchasing them, but the standard black dual shock controller is always $59.99 through major retailers in my area.
