Apple Reportedly Acquired Israeli Photography Startup Camerai Last Year
Apple quietly acquired Israeli photography startup Camerai around a year and a half ago for several tens of millions of dollars, with many of its employees joining Apple's computer vision team in Israel, according to Calcalist. A separate source confirmed the story to TechCrunch, but Apple has yet to offer an official statement.
The report claims that Camerai developed photography-related technologies, including advanced capabilities in deep learning and computer vision, that have already become "a significant part of every Apple camera" and "made life easier for developers who wanted to include AR capabilities in their various apps."
TechCrunch listed some of these technologies:
Its tech included the ability to detect different objects in the picture, and outline them with precision to alter them cosmetically; the ability to outline and apply filters across the whole image; a "skeleton tracking" neural network API that could detect and draw body joints in real time overlaid on a picture of a human; and its own version of selective focus for enhanced portrait modes…
Originally named Tipit, the company was founded in 2014 by Aaron Wetzler, Erez Tal, Jonathan Rimon, and Moty Kosharovsky.
Popular Stories
Apple purchased a small, one-person company called Patchflyer back in January, according to new acquisition disclosures provided by the European Union. Patchflyer was owned by Jonathan Ochmann, who created Color.io, a web-based color grading tool popular with photographers and filmmakers.
Apple purchased Color.io and is employing Ochmann. Last year, Ochmann announced Color.io's impending...
Starting as early as next week, customers who sign up for an Apple Card at Apple's retail stores in the U.S. will receive $249 cash back when they purchase AirPods Pro 3, according to Bloomberg's Mark Gurman. The promotion has yet to be officially announced by Apple, so exact terms and conditions are not available at this time.
AirPods Pro 3 are priced at $249 in the U.S., so customers who...
Apple's CarPlay system for accessing iPhone apps on a vehicle's dashboard screen has received six popular apps in recent weeks: ChatGPT, Perplexity, Grok, Google Meet, WhatsApp, and the indie artist streaming platform Audiomack.
Make sure you have the latest version of each app and they will automatically appear on CarPlay.
ChatGPT
Starting with iOS 26.4, CarPlay supports voice-based...
