Apple Applies for Trademark of 'iPhone for Life' in Hong Kong
Apple has applied for a trademark on the phrase "iPhone for Life" in Hong Kong, according to a partly-private filing discovered by Patently Apple.
The phrase "iPhone for Life" is reportedly associated with telecoms providers and third-party Apple resellers, including U.S. carrier Sprint, to advertise iPhone rental programs. Apple itself has never used the expression.
The application was filed in early September 2020 by legal representatives hired by Apple in Hong Kong. It seeks to cover use of the phrase for "Retail store services and retail store services provided via communications networks" as well as "Financial services; financing services; banking services; financing of loans; extension of retail credit; installment loans; lease-purchase financing."
The trademark application does not specifically reveal how Apple may be intending to use it, but suggests that it could perhaps be used for a new direct-from-Apple iPhone rental program, or simply to block use of the phrase by other companies. Alternately, the trademark may be used to rebrand or rename the existing iPhone Upgrade Program.
Popular Stories
Apple objected to a European trademark filing from a Chinese keyboard maker because the logo the company wanted to use was too close to Apple's own logo. The EU Intellectual Property Office (EUIPO) partially refused to grant a European Union Trade Mark after Apple opposed the filing.
The company, Yichun Qinningmeng Electronics Co., makes mechanical keyboards and keycaps, according to its...
Starting as early as next week, customers who sign up for an Apple Card at Apple's retail stores in the U.S. will receive $249 cash back when they purchase AirPods Pro 3, according to Bloomberg's Mark Gurman. The promotion has yet to be officially announced by Apple, so exact terms and conditions are not available at this time.
AirPods Pro 3 are priced at $249 in the U.S., so customers who...
Apple's CarPlay system for accessing iPhone apps on a vehicle's dashboard screen has received six popular apps in recent weeks: ChatGPT, Perplexity, Grok, Google Meet, WhatsApp, and the indie artist streaming platform Audiomack.
Make sure you have the latest version of each app and they will automatically appear on CarPlay.
ChatGPT
Starting with iOS 26.4, CarPlay supports voice-based...
