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Apple Shares New 'Make Movies Like the Movies' iPhone 12 Pro Ad Highlighting Dolby Vision Recording

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Apple today shared a new ad that's meant to highlight the Dolby Vision HDR video capture, editing, and playback available on the new iPhone 12 Pro and 12 Pro Max.


The video features a series of people using their iPhone 12 Pro devices to capture video content with a variety of camera rigs and equipment to simulate different angles while getting creative, movie-like video shots. "The only camera to shoot in Dolby Vision," reads the video's tagline.

Both the iPhone 12 Pro and iPhone 12 Pro Max support Dolby Vision HDR video recording at up to 60 frames per second, while the iPhone 12 and 12 mini support the feature at up to 30 frames per second.

Tag: Apple Ads

Top Rated Comments

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citysnaps
71 months ago

Why not use a dedicated camera?
I have plenty of dedicated cameras. For the last five years I choose to shoot exclusively with my phone. I suspect others may feel similarly.
Score: 15 Votes (Like | Disagree)
C
citysnaps
71 months ago
Excellent. Shows the potential of imagination, creativity, and drive.
Score: 15 Votes (Like | Disagree)
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MattXDA
71 months ago
Shame that they don’t actually play in Dolby Vision when using AirPlay to my 2020 LG CX OLED. Don’t see how I’m meant to watch them
Score: 13 Votes (Like | Disagree)
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bernoulli
71 months ago
I am not editing a 4k video on a 6inch screen
Score: 10 Votes (Like | Disagree)
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Joniz
71 months ago

Most won't, but it's kind of cool that you can edit 4K 60fps 10-bit Dolby Vision on your phone. Makes me wonder what these things will be capable of in only 5 years.
Probably capture & edit some amazing footage of people fighting for survival in the post-apocalyptic world.
Score: 9 Votes (Like | Disagree)
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citysnaps
71 months ago

I really liked that they weren’t using super expensive equipment or lenses attached to make the video they were shooting. Was kinda like, I can do that, too! LOL. Cute video all in all.
Exactly! So many people get caught up in lusting after the best gear. And really, it's about imagination and vision, which can often be realized with less, with a bit of thought.
Score: 7 Votes (Like | Disagree)
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