Apple Launches New Mini YouTube Documentary Series 'The Spark'

I don't know who Cuco is, but it's pretty impressive that his new song is already one of culture's biggest.

This is the type of creator-focused, behind the scene’s content of which I’d like to see much more from Apple moving forward. Show the process. Return to your roots. Lean into the creatives, the doers, the makers. They are what put you on the map and they can still serve as a powerful, inspiring, tangible and marketable differentiator. Especially as we navigate a global pandemic, I feel content creation is about to explode with a quantity and quality unlike any we’ve seen. Apple stands to play a major role in that explosion, whether or not they choose to market/position themselves in that light.

Had never heard of him, very cool sound 👍