'Everything Apple' Gift Card Now Available in Several European Countries

It's worth noting that the Apple logo on these gift cards is a removable sticker, making them a fun upgrade from the old gift cards.

do existing unredeemed apple store gift cards and iTunes cards now transition to this new card?

i.e. they can now be used for both app store etc and hardware..?

When Australia transitioned to it; yes they did.

itunes & app store cards became everything apple cards and could be spent on an iPhone.

Considering that Australia used to discount itunes cards pretty regularly; it was a big boon for those that had them stockpiled.

Unfortunately after the cutover; they don't discount the new everything apple card :(
10%, 15%, 20% discounts on itunes cards used to be common; but they don't exist anymore. So while this seems like a good thing at first; its not as great in the long run if you're the type that usually takes advantage of the sales.

Apple Gift cards are amazing since you find them on sale for a discount.

When I bought my M1 MBA, Target had this promo where I get a free $20 gift card for every $100 I spend on an Apple gift card. That includes a 5% discount since I have Redcard. I ended up getting 5% off for the MBA, as well as a $400 free Target gift card. I used that $400 to buy two Apple Watch SE's for my parents.

In the UK I like giving gift cards that have pictures of our queen's on. They're brilliant you can spend them everywhere!

Apple today launched its single gift card for all things Apple in several European countries, including France ('https://www.apple.com/fr/shop/gift-cards'), Germany ('https://www.apple.com/de/shop/gift-cards'), Italy ('https://www.apple.com/it/shop/gift-cards'), Spain ('https://www.apple.com/es/shop/gift-cards'), the Netherlands ('https://www.apple.com/nl/shop/gift-cards'), the United Kingdom ('https://www.apple.com/uk/shop/gift-cards'), and more.



The card can be used at the App Store and other online services, but it can also be used to buy products and accessories in the Apple Store.

Apple launched the gift card in 2020 for U.S. customers, and last year expanded its availability to Canada and Australia. Dutch blog iCulture.nl ('https://www.iculture.nl/nieuws/apple-cadeaukaart-nederland/') spotted the card's new availability in Europe.

Before the single gift card arrived, there were two separate Apple gift cards available: iTunes cards, which can be used for ‌App Store‌, iTunes Store, and iCloud storage purchases, and ‌Apple Store‌ gift cards, used for buying goods at Apple's online and brick-and-mortar retail stores.

Apple has a dedicated page on its regional websites explaining what the card does and how it can be used. "Products, accessories, apps, games, music, movies, TV shows, ‌iCloud‌, and more. This gift card does it all. And then some," reads the tagline.

Customers can decide what amount they want on the cards, which can also be used to add money directly into an Apple Account Balance for paying for things like Apple products, accessories, apps, games, music, movies, TV shows, and more.

The cards have a distinctive design, with colored Apple logos. There are a total of five designs, and the cards can be purchased, personalized and received via email using Apple's online purchase portal.

Article Link: 'Everything Apple' Gift Card Now Available in Several European Countries ('https://www.macrumors.com/2022/06/29/everything-apple-gift-card-launches-europe/')

I would rather Apple work on being able to merge my two Apple ID's before they confuse it any further. If I want to add funds, it opens the Apple ID associated with the App Store. Yet all my hardware and iCloud is under my second Apple ID, If I then purchase hardware from Apple that would then mean due to auto enrol I would have hardware over two ID's. The truth is Apple ID's have been a mess for a long time, if you can authorise devices to play your purchased content why is this so hard.

Just in time for the Back to School/University promo - if I had to guess, these countries will be offered gift cards instead of AirPods this year, like in the US.