In a new ad, Samsung is throwing shade toward the lack of "innovation" on the iPhone while promoting features such as a 108-megapixel camera and 100x "Space Zoom" available in its latest devices.
The ad, titled "Buckle Up," is aimed toward current iPhone users and promotes the Galaxy S22 Ultra, the new Z Flip 4, and features not available to iPhone customers. "Buckle up for Apple's latest launch," the ad says. "As you enter a world where heads will turn, just none in your direction." A world where "the highest resolution in a smartphone will be in someone else's pocket. And that epic moon shot that's getting all the likes won't be yours." "This innovation is not coming soon to an iPhone near you," the 30-second ad concludes.
The ad comes just six days ahead of Apple's "Far Out" event, where it's expected to announce the iPhone 14 and iPhone 14 Pro. Apple is planning major new features on the Pro camera systems for its higher-end devices, including an all-new 48-megapixel camera and possible 8K video recording. Alongside camera improvements, the iPhone 14 Pro is rumored to feature an always-on display and a new pill-shape notch replacement.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
New images of an alleged iPhone 18 Pro prototype and screen protectors have emerged from multiple sources, adding weight to earlier reports that Apple plans to significantly shrink the Dynamic Island later this year.
An X user called @earlyappleleaks recently shared an image purportedly showing a prototype iPhone 18 Pro with a noticeably smaller Dynamic Island. In the picture, the flashlight ...
Apple and Samsung produced nearly the same number of smartphones in 2025, tying for the top position in global smartphone production, according to a new report from TrendForce.
Global smartphone production reached approximately 1.254 billion units in 2025, rising 2.5% year over year. The research firm says Apple and Samsung each produced nearly 240 million smartphones during the year, tying...
Thursday March 12, 2026 4:57 am PDT by Tim Hardwick
Apple's first foldable iPhone will feature 12GB of RAM supplied by Samsung, with the latter set to begin DRAM shipments in the second quarter of this year in line with Apple's production schedule.
Korea-based media outlet The Bell reports that Samsung was able to negotiate a substantially higher price than previous memory contracts with Apple, owing to tightening global memory supply amid...
Samsung is set to discontinue the Galaxy Z TriFold globally after just three months on sale (via Bloomberg).
The company will start by ceasing sales of the device in Korea, where it has been on sale since December. Samsung plans to discontinue the device in the United States once it clears its inventory.
Samsung's website already lists the TriFold as "sold out," but customers are still...
As usual, they focus on features that aren’t very important to me. And, honestly, people don’t need 108mp sensors in phones to display images in HD. And I can’t imagine being happy with any moon picture coming from a phone camera.
