In a new World Cup themed ad, Samsung has poked fun at Apple's lack of a flippable iPhone while promoting its own Galaxy Z Flip4.
In the ad posted on one of Samsung's Weibo accounts, Galaxy Flip phones can be seen as fans in a soccer stadium, themed after the 2022 World Cup. While the Galaxy Flip phones are cheering and flipping in the stands, a few smartphones, clearly resembling iPhones, remain in the audience, standing still with sad emojis shown on their displays as they look around at the sea of Galaxy Flip phones. Text at the end of the commercial reads, "it's time to fold together."
This is not the first time Samsung has made fun of Apple and its lack of a foldable and flippable phones. In an ad last month, Samsung made fun of how Apple users are always waiting for new features, "because that's what we do. We wait," the ad mocks a fake Apple employee as saying.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
New images of an alleged iPhone 18 Pro prototype and screen protectors have emerged from multiple sources, adding weight to earlier reports that Apple plans to significantly shrink the Dynamic Island later this year.
An X user called @earlyappleleaks recently shared an image purportedly showing a prototype iPhone 18 Pro with a noticeably smaller Dynamic Island. In the picture, the flashlight ...
Apple and Samsung produced nearly the same number of smartphones in 2025, tying for the top position in global smartphone production, according to a new report from TrendForce.
Global smartphone production reached approximately 1.254 billion units in 2025, rising 2.5% year over year. The research firm says Apple and Samsung each produced nearly 240 million smartphones during the year, tying...
Thursday March 12, 2026 4:57 am PDT by Tim Hardwick
Apple's first foldable iPhone will feature 12GB of RAM supplied by Samsung, with the latter set to begin DRAM shipments in the second quarter of this year in line with Apple's production schedule.
Korea-based media outlet The Bell reports that Samsung was able to negotiate a substantially higher price than previous memory contracts with Apple, owing to tightening global memory supply amid...
Samsung is set to discontinue the Galaxy Z TriFold globally after just three months on sale (via Bloomberg).
The company will start by ceasing sales of the device in Korea, where it has been on sale since December. Samsung plans to discontinue the device in the United States once it clears its inventory.
Samsung's website already lists the TriFold as "sold out," but customers are still...
Sad. Very sad. When someone makes a compelling argument for a foldable phone, then I will look at it. I'm not opposed to one, I just don't see the point.
