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'iPhone 15 Ultra' Won't Be Exclusively Assembled by Foxconn

Apple has enlisted Luxshare to assemble the iPhone 15 Pro Max alongside Foxconn next year, according to Taiwanese research firm TrendForce. It's unclear what percentage of orders Luxshare will fulfill, but the move will help to reduce Apple's risks of relying on a single manufacturer following workplace issues at Foxconn in recent months.

iPhone 14 Pro Purple Side Perspective Feature Purple
Rumors suggest that there will be increased differentiation between the iPhone 15 Pro and iPhone 15 Pro Max. As a result, Bloomberg's Mark Gurman said the Pro Max could potentially be renamed the iPhone 15 Ultra, like the Apple Watch Ultra.

Last month, Apple analyst Ming-Chi Kuo said Luxshare and Pegatron had each obtained about 10% of iPhone 14 Pro and iPhone 14 Pro Max orders from Foxconn, but he noted that mass shipments would not begin until late December at the earliest. TrendForce said this will serve as a trial run for Apple diversifying its iPhone production partners.

Foxconn has experienced "significant strain" since October due to COVID-19 outbreaks at its factory in Zhengzhou, China, resulting in significantly reduced production capacity for iPhone 14 Pro models, according to TrendForce. The research firm said China's supply chain has also started to experience a labor shortage this month as the Chinese government eased COVID-19 restrictions, leading to increased spread of the virus.

Due to the production issues and economic headwinds, TrendForce has lowered its iPhone shipments forecast for the first quarter of 2023 to 47 million units, which would be a year-over-year decline of 22%, according to the research firm.

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Top Rated Comments

TheYayAreaLiving 🎗️ Avatar
44 months ago
I want my iPhone 15 Pro Max/Ultra to come from India, not China.
Score: 11 Votes (Like | Disagree)
44 months ago
One of the things Steve Jobs did really well is make the product line up easy to understand and interpret with naming conventions. Now every model has a different buzz word after the product name but there's no consistency of naming conventions between the different product line ups. There's Plus, Max, Air, mini, SE, Ultra, Pro, these terms don't translate between different products. In the iOS lineup its "mini" in the Mac lineup is "Air" The Pro lineup translates pretty well, but then there's Ultra which is rumored to now be an additional naming convention on the iOS side.

There's that iconic story of Steve Jobs coming back to Apple and drawing a cross on the white board to create 4 squares and writing "consumer desktop, consumer laptop, pro desktop, pro laptop" in those squares. It's literally as simple as that. Yeah, the product lines aren't as simple as they were in the Steve Jobs days but a naming convention for consumer and pro products could easily still work, even if you offer 2 sizes of each. I think it would help people interpret the product lineup better.
Score: 9 Votes (Like | Disagree)
Spock Avatar
44 months ago
I am really not a fan of Apples naming standards over the past few years, reminds me to much of the old Android phones. I miss when it was just the iPhone and iPhone Plus.
Score: 8 Votes (Like | Disagree)
44 months ago
Hoping to see manufacturing happening in India also.
Score: 4 Votes (Like | Disagree)
Macintosh Quadra 840av Avatar
44 months ago

Yea here come the posts "How do I know where my iPhone was manufactured" and the returns for the ones that were from a location with more issues
Yup, like the Intel vs Qualcomm modems. It was so stupid. Real-world performance was no different and no one noticed any actual difference. But for a small group of nerds, it seemed make or break for them.
Score: 4 Votes (Like | Disagree)
FriendlyMackle Avatar
44 months ago

And Samsung has been assembling their phones in India since 2007 with great success too. Their assembly plant in Noida, Uttar Pradesh, India ('https://news.samsung.com/in/samsung-inaugurates-worlds-largest-mobile-factory-in-india') is the world's largest. It's currently assemblying over 90 million units per year with a capaicty of 120 million units per year.


By the way, do you know where the exploding Samsung Galaxy Note 7 was assembled? Vietnam.
But the exploding battery problem was due to Samsung's design (or lack of proper engineering constraints for the battery size vs container). At least, that was my understanding of what happened.

With regard to India as a manufacturing location, I have read many reports that they have massive infrastructure insecurity - power blackouts, brownouts, and just an overall poor reliability for both power and transport.

Vietnam has a better infrastructure (power), or so I have read.

As to the 120 million Samsung phones being assembled in India...I think we've all read about the poor standards and implementations of Samsung manufacturing overall. I'm not saying that ALL Samsung phones would be of lower quality manufacturing, but their high-end phones (with the best manufacture constraints) are a very small portion of their inventory per year. The vast majority of their phones are cheap, lower-quality devices. Those I have no problem believing could be manufactured en masse in India.

I guess we'll see what happens, but for many reasons, China is not a safe or sound manufacturing resource moving forward. I hope that many worldwide companies rethink and relocate their manufacturing away from China to Vietnam and other countries. We in the West have become far too dependent upon China, and it has obviously backfired. Business strategies of short term profits with no regard for long-term implications (imbalance of power) have finally begun to dawn on the c-suite.
Score: 3 Votes (Like | Disagree)