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Apple Card Promo Offers New Users 10% Cash Back on App Store Purchases

Apple this week launched a new Apple Card promotion that will provide customers who sign up for an Apple Card 10 percent Daily Cash back on App Store purchases during the first six months of card ownership.

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The deal is only available to new ‌Apple Card‌ owners approved for an account between 7/11/23 and 7/25/23. After signing up, ‌Apple Card‌ users will get a total of 10 percent Daily Cash back on ‌App Store‌ purchases and other Apple services. Qualifying services include Apple Arcade, Apple Books, Apple Fitness+, Apple Music, Apple News+, Apple One, Apple Podcasts Subscriptions, Apple TV+, ‌Apple TV‌ Channels, iCloud, and AppleCare+.

Daily Cash back will be increased for up to $1,000 in total qualifying purchases, for $100 in maximum cash back. The ‌Apple Card‌ must be associated with the Apple ID used to make the ‌App Store‌ or Apple service purchase, and all digital Apple accounts must also have a zero balance as the ‌Apple Card‌ can't supersede digital credits and gift cards. More information can be found on the Apple Card website.


Apple frequently runs promotions that offer new ‌Apple Card‌ subscribers extra Daily Cash in order to entice them to sign up for an ‌Apple Card‌. The ‌Apple Card‌ continues to be limited to U.S. users only, and new ‌Apple Card‌ holders will also be eligible to sign up for the accompanying Apple Savings account to earn 4.15 percent interest on Daily Cash and other deposits.

Top Rated Comments

Nykwil Avatar
36 months ago
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On the one hand...10% is nice.

On the other hand...it's just software.

Apple needs to start competing on benefits and discounts like chase or the other cards.
Score: 11 Votes (Like | Disagree)
Apple_Robert Avatar
36 months ago
Very nice deal. Too bad existing customers aren’t eligible.
Score: 10 Votes (Like | Disagree)
rafark Avatar
36 months ago

What apps are people buying in 2023 that do something new or different? Genuinely curious.
Subscriptions, in app purchases probably.
Score: 5 Votes (Like | Disagree)
newyorksole Avatar
36 months ago
yeah they need to do a few more promos/incentives for existing users.

3% back at Uber, Mobil etc is nice, but we need more 6% back promos and other retailers we can get 3% back from.
Score: 5 Votes (Like | Disagree)
36 months ago
And eventually roll it out beyond the US.
Score: 3 Votes (Like | Disagree)
36 months ago

I had hoped companies had gotten the message about this. AT&T has even used it in marketing lately. If even AT&T thinks there is money to be made by giving existing customers incentives (and that is the only reason they would do it) maybe Apple should too.
AT&T has stiff competition from other carriers so they have to retain customers as it's their only business. I don't really see Apple as competing against anyone else including banks here. Apple Pay is kind of like Apple TV+ and a few other services. It's a loss leader so they don't make much money from it. And there are no other tech companies offering a credit card and savings account. All banks offer a terrible customer experience which is why they are forced to sweeten the incentives so customers don't walk across the street to a competing bank. I don't see anyone leaving Apple Card just to get an extra 1% cashback or some buyer protection from a lousy bank.
Score: 2 Votes (Like | Disagree)