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Kuo: iPhone 15 Pro Max Seeing 'Robust' Demand, Shipping Estimates Extending Into November

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There has been "robust" demand for the iPhone 15 Pro Max since the device became available to pre-order on Friday, according to supply chain analyst Ming-Chi Kuo.

iPhone 15 Pro lineup
In a post on Medium today, Kuo said iPhone 15 Pro Max demand has outpaced iPhone 14 Pro Max demand during the equivalent period last year. However, he said demand for the iPhone 15 Pro is weaker than it was for the iPhone 14 Pro so far, which he believes could be the result of more customers choosing to buy the Pro Max model this year.

iPhone 15 Pro Max exclusively features an upgraded Telephoto lens with up to 5x optical zoom, compared to up to 3x on the iPhone 15 Pro. In the U.S., pricing for the iPhone 15 Pro Max starts at $1,199 for 256GB of storage, with Apple no longer offering the Pro Max with 128GB of storage for $1,099 like it did in years past.

Kuo reiterated that the iPhone 15 Pro Max entered mass production later than the other devices in the iPhone 15 series, which has contributed to the device's lengthy shipping delays. In the U.S., some configurations of the iPhone 15 Pro Max are currently estimated for delivery in November on Apple's online store. He said the Pro Max continues to face production challenges that are "more pronounced" than they are for the other models.

Kuo believes that demand for the iPhone 15 and iPhone 15 Plus has been "roughly on par" with the iPhone 14 and iPhone 14 Plus after the same amount of time.

All four iPhone 15 models will launch on Friday, September 22.

Tag: Ming-Chi Kuo

Top Rated Comments

vegetassj4 Avatar
vegetassj4
33 months ago
Of course. Why wouldn't people want to upgrade to the most pro iPhone we've ever created? ('//www.youtube.com/live/ZiP1l7jlIIA?si=ZKgZMQQ2bDnhK2KB&t=3297') They even had a celebrity presenter: Jaws



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Score: 21 Votes (Like | Disagree)
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MayaUser
33 months ago
And people complain that these iphone 15 pro max didnt brought enough upgrades
I bet even some Android users bought this
Score: 20 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
TheYayAreaLiving 🎗️
33 months ago
I was expecting that. Glad the most popular model is the iPhone 15 Pro Max. Cannot wait for the iPhone 16 Ultra next year.
Score: 18 Votes (Like | Disagree)
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magicman32
33 months ago

Perhaps there are in fact limitations on even Apple’s ability to satisfy demand. They can’t just snap their fingers and create new raw materials. There are limits to everything.
Absolutely agree. The thing these conspiracy theorists don't understand is that limiting supply is just bad business. They want to sell as much product as soon as they can. Every second your product isn't available is a potential lost sale; a chance for someone to buy a less expensive model, the competitions product or nothing at all. There's no benefit, at all, to fake manufacturing limits.

It makes zero sense.
Score: 17 Votes (Like | Disagree)
GuruZac Avatar
GuruZac
33 months ago

The same old story every year - Apple never learns and never makes enough to meet demand to create a false sense of scarcity.
Perhaps there are in fact limitations on even Apple’s ability to satisfy demand. They can’t just snap their fingers and create new raw materials. There are limits to everything.
Score: 15 Votes (Like | Disagree)
D
DJJAZZYJET
33 months ago
The same old story every year - Apple never learns and never makes enough to meet demand to create a false sense of scarcity.
Score: 15 Votes (Like | Disagree)
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