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Apple Highlights Partnership With (RED) For World AIDS Day

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For World AIDS Day today, Apple highlighted its long-standing partnership with (RED), which has raised more than a quarter of a billion dollars since 2006, and is promoting (PRODUCT)RED versions of a range of products.

Apple RED World AIDS Day family
PRODUCT(RED) products include Apple Watch Series 9, iPhone 14, iPhone 14 Plus, iPhone 13, and iPhone SE, and accessories, including the Silicone Case with MagSafe for the entire iPhone 14 and iPhone 13 lineups. A portion of the proceeds from every (PRODUCT)RED purchase goes to the Global Fund to combat AIDS and COVID-19.

This year, Apple is also donating all proceeds from in-app purchases for three games — MONOPOLY GO!, Gardenscapes, and EA Sports FC Mobile — to the Global Fund, including playful avatars, cool shields, and star soccer players. From the press release:

Today through December 4, all proceeds from exclusive in‑app purchases in three popular games on the App Store will be donated to the Global Fund. Order Apple Watch Series 9 (PRODUCT)RED by December 21 to gift in time for the holidays.

Additionally, now through December 8, Apple says it will donate $1 for every purchase made using Apple Pay on apple.com, through the Apple Store app, or at an ‌Apple Store‌ location.

To raise visibility for World AIDS Day and the ongoing effort to eradicate HIV and AIDS, hundreds of ‌‌Apple Store‌‌ retail locations are marking the day with new window and product displays. The company is also spotlighting ways for customers to learn about AIDS in the App Store, Apple Books, Apple Music, and Apple TV app.

Tag: World AIDS Day

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Top Rated Comments

Steve-Jobz Avatar
Steve-Jobz
32 months ago
Where is iPhone 15 PRODUCT(RED)?
Score: 12 Votes (Like | Disagree)
cnnyy20p Avatar
cnnyy20p
32 months ago
Most of these aren’t even their latest products.
Score: 8 Votes (Like | Disagree)
K
Kkspire
32 months ago
Love this. Hopefully we will see more RED partnerships either newer product and accessory’s next year. This year felt like a slip.
Score: 4 Votes (Like | Disagree)
D
darngooddesign
32 months ago

Since very effective drugs and treatments have developed AIDS hasn’t been as much of a global concern anymore. They are holding on because of the Bono/Jobs legacy. World hunger is a more pressing concern. This is more about a corporate company looking like they have a “soul”. As you can see from the comments nobody cares about anything except for the Red color.
Sure, people in the developing world can totally afford those drugs and treatments without support. Your first world perspective probably explains why you don't think anyone cares. Its also reasonable to focus on the red color because you inherently know that buying one supports the charity.
Score: 3 Votes (Like | Disagree)
D
darngooddesign
32 months ago

I like the red colors.

I would urgently ask all large corporations to stay out of political causes though.

We understand it imbues the corporate drone life with that tiny amount of meaning, unfortunately, it's all BS and really only marketing, and in reality no one actually cares about any of these issues they're highlighting.

How about Apple fight for free speech? Now that would be something... unfortunately it is too controversial and not good for business.
It's a little sad that you don't know anyone who cares about fighting AIDS.
Score: 3 Votes (Like | Disagree)
CyberBob859 Avatar
CyberBob859
32 months ago

Where is iPhone 15 PRODUCT(RED)?
Probably went something like this:

PRODUCT(RED): Because of decreased contributions due to COVID-19 and other world affairs, we are asking corporations to contribute more to the foundation when producing products with the signature red color and branding.

Apple: OUTRAGEOUS!! Drop all Product(RED) offerings starting with the iPhone 15 including accessories.

PRODUCT(RED): We deeply regret any confusion our prior funding announcement may have caused and corporations will now contribute at pre-COVID rates.

Apple: Let's highlight our relationship with PRODUCT(RED)
Score: 3 Votes (Like | Disagree)
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